News.com reports that Twitter is working on making Twitter Search more useful and relevant. Former VP of Search Quality for Google, Santosh Jayaram said they will soon be analyzing the links and content of the links in Twitter posts to make the search results more relevant. They will also build a ranking engine to take into account a person's reputation and trending topics.

The article said that this might help Twitter become a "credible competitor to Google Search." What is the issue with Twitter Search now? "Currently, if you search for a hot topic on Twitter, the results may be swamped by retweets and low-value content from hundreds or thousands of other users."

True, it is hard to find "unique" content with all the retweets. Finding unique, useful and relevant content on Twitter via search would be nice.

Forum discussion at WebmasterWorld.

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