How To Show Google Base Products in Google AdWords Ads

Apr 23, 2009 • 8:28 am | comments (16) by twitter Google+ | Filed Under Google AdWords

A reader, Brad from Set Solid, sent me new information about Google showing products in AdWords ads. We covered this topic a few times, reporting on seeing such ads in Google several times in the past. Here is a screen shot of the ad:

Google show products from XXX

Well, a reader sent me an email with an image of the Google Base administrative console. In the admin panel, it shows a new link to "Share with AdWords." Here is a screen capture of that section:

google base and adwords

If you enter in your AdWords customer ID, it will link up your products with your ads. There is actually a new WebmasterWorld.

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04/23/2009 01:26 pm

I noticed this last week also. However, in addition to adding your AdWords account info. to your Google Base account, you have to create a "Product Extension" in your AdWords campaign. The ability to create this "Product Extension" is not available in all AdWords accounts. So, while you can link your Adwords and Base accounts, the plus box is still not available to all advertisers.

Matt Brown

04/23/2009 01:29 pm

Good post. However how do you "create a Product Extension within the Campaign Settings section of your AdWords account and link it to your Google Base account" as it suggests to do in the Google help document? Matt


04/23/2009 01:34 pm

Matt, The document goes on to say: "Note: Currently, the ability to surface product information in your AdWords ads is only available for select Google Base providers in the US. However, we look forward to offering this feature to additional providers in the near future." Unfortunately, if you don't see the ability to create a "Product Extension," the plus box is not available to you...yet. Kevin

Barry Schwartz

04/23/2009 01:57 pm

Thanks Kevin, great value add to the article. :-)


04/24/2009 11:27 am

I'm getting ahead of myself here since none of the AdWords accounts I oversee are offering the Product Extension option yet, but is there any indication that user could eventually share one Google Base feed with multiple AdWords accounts?


04/24/2009 04:15 pm

Anyone have a screenshot of exactly where this "Product Extension" link will show up in adwords? Or maybe a GPS coordinate of some sort? It's getting hard to find random links in the adwords interface these days

Barry Schwartz

04/26/2009 01:11 am

Mike, the screen shot is above.


04/30/2009 05:00 pm

Thanks Barry but I meant in adwords where do I find the link to turn on "Product Extensions".


05/15/2009 09:17 pm

Good question Mike. Barry - a screen shot of the "product extensions" tab would be very helpful. If not, instructions how to locate the tab (assuming it's there) would also work.


09/22/2009 01:32 pm

Currently, the ability to surface product information in your AdWords ads is only available for select Google Base providers in the US. For that reason you can't find the link to turn on "Product Extensions"


10/13/2009 08:43 am

Hey guys,I just want to know does the plus box have additional charge?


10/23/2009 02:06 pm

Hi Fion, Yes the plus box will have an additional charge if you're using it through Adwords, you will have to pay for each click on your products the same as Adwords Ad clicks.


12/17/2009 09:52 pm

A guide to walk you through where the "Product Extension within the Campaign Settings" would be nice, but we will have to wait for more advertisers who are willing to provide us with screen shots.


04/13/2010 07:56 pm

What if I am able to get my products to show up in the "show more products from...." in the sponsored links section, but the products that are showing are not correct, how do I change the products that show up when someone searches my website?

Brandon Y

06/17/2010 09:16 pm

If you go to Campaign Settings, then Ad extensions, the Products. Here is a screenshot:


08/26/2010 09:27 am

Hi All great post, where can i see if i can add a product extension either within my adwords account or do i find it in google merchant? Sorry for the dumb question just trying to learn more. Thanks Matt

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