How To Show Google Base Products in Google AdWords Ads

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April 23, 2009

How To Show Google Base Products in Google AdWords Ads

A reader, Brad from Set Solid, sent me new information about Google showing products in AdWords ads. We covered this topic a few times, reporting on seeing such ads in Google several times in the past. Here is a screen shot of the ad:

Well, a reader sent me an email with an image of the Google Base administrative console. In the admin panel, it shows a new link to "Share with AdWords." Here is a screen capture of that section:

If you enter in your AdWords customer ID, it will link up your products with your ads. There is actually a new WebmasterWorld.

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posted rustybrick in Google AdWords at April 23, 2009 8:28 AM Comments (12)

Comments

I noticed this last week also. However, in addition to adding your AdWords account info. to your Google Base account, you have to create a "Product Extension" in your AdWords campaign. The ability to create this "Product Extension" is not available in all AdWords accounts. So, while you can link your Adwords and Base accounts, the plus box is still not available to all advertisers.

Posted by KevinSource at April 23, 2009 09:26

Good post.

However how do you "create a Product Extension within the Campaign Settings section of your AdWords account and link it to your Google Base account" as it suggests to do in the Google help document?

Matt

Posted by Matt Brown at April 23, 2009 09:29

Matt,

The document goes on to say: "Note: Currently, the ability to surface product information in your AdWords ads is only available for select Google Base providers in the US. However, we look forward to offering this feature to additional providers in the near future."

Unfortunately, if you don't see the ability to create a "Product Extension," the plus box is not available to you...yet.

Kevin

Posted by KevinSource at April 23, 2009 09:34

Thanks Kevin, great value add to the article. :-)

Posted by Barry Schwartz at April 23, 2009 09:57

I'm getting ahead of myself here since none of the AdWords accounts I oversee are offering the Product Extension option yet, but is there any indication that user could eventually share one Google Base feed with multiple AdWords accounts?

Posted by Jeff at April 24, 2009 07:27

Anyone have a screenshot of exactly where this "Product Extension" link will show up in adwords? Or maybe a GPS coordinate of some sort? It's getting hard to find random links in the adwords interface these days

Posted by Mike at April 24, 2009 12:15

Mike, the screen shot is above.

Posted by Barry Schwartz at April 25, 2009 21:11

Thanks Barry but I meant in adwords where do I find the link to turn on "Product Extensions".

Posted by Mike at April 30, 2009 13:00

Good question Mike. Barry - a screen shot of the "product extensions" tab would be very helpful. If not, instructions how to locate the tab (assuming it's there) would also work.

Posted by Rick at May 15, 2009 17:17

Currently, the ability to surface product information in your AdWords ads is only available for select Google Base providers in the US.
For that reason you can't find the link to turn on "Product Extensions"

Posted by Marco at September 22, 2009 09:32

Hey guys,I just want to know does the plus box have additional charge?

Posted by fion at October 13, 2009 04:43

Hi Fion, Yes the plus box will have an additional charge if you're using it through Adwords, you will have to pay for each click on your products the same as Adwords Ad clicks.

Posted by Steve at October 23, 2009 10:06

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