If Link Buying is Bad, Shouldn't PRWeb Be Bad Too?

Since there's a huge war on paid links, is it true that you should avoid link buying at all costs? That means even using sites like press-release distributor service PRWeb.

Perhaps -- but PRWeb's goals are obviously not in the link building sphere. The goal for PRWeb is promotion of a particular service or website, not for link building. It's uncertain how Google handles links that are generated through PRWeb.

Randy says an important piece of advice for how you should handle this in general:

Truth be known, all link building should be approached from a Promotions/Advertising/Marketing mindset, not an SEO one. Get links that will stand a chance of bringing you real traffic from real qualified people visiting your site.

Forum discussion continues at High Rankings Forum.

Update by Barry: See an older thread on this topic at Search Engine Roundtable Forums where Matt Cutts basically said links from PRweb releases no good.

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posted Tamar Weinberg in Link Building at December 26, 2008 9:07 AM Comments (8)

Comments

We couldn't agree more with your citation. I recently blogged about precisely this topic at http://www.newinfluencer.com/press-releases-seo/

Posted by Jiyan at December 26, 2008 12:42

In a relating post there are some paid links situations that I would stay away but for the most part I agree with your post http://bestseoresults.com/seo/link-building

Posted by Yoram Meromy at December 27, 2008 00:37

This is up in the air for me really. I don't see a problem with anchor friendly links within the press release as long as the release is quality. A lot of people do press releases for the wrong reasons, or for something that doesn't really need worldly attention.

Posted by Ryan at December 27, 2008 14:19

Prweb doesn't sell links. Releasing a press release has the ability to gather links, you're paying for awareness, not links. Yes, you get links from PRWEB but that is not what is meant by "buying links".

Posted by David Jones at December 28, 2008 05:58

If PR Web is not selling a links then why do they offer an SEO package press release. To me that is selling a link.

Posted by Tim at December 28, 2008 17:36

Yes, PR web is Press Release distribution company. So it does not come under selling links.

Posted by Hemang Doshi at December 29, 2008 05:55

I do not think you understood my quesiton. If they were selling pr distribution then they would have normal packages, but if they are selling an SEO PR package with links it seems pretty clear to me they are openly selling links.

Its all about wordings on the site, they should be required to remove the SEO PR Package, because if another site had this then it probably would get removed. If if it was another PR Distribution site.

Posted by Tim at December 29, 2008 18:40

I personally believe that as long as the links are relevant to the subject there isn't anything wrong with buying links, there are many google myths and I'm sure that link buying as long as it isn't used as link spamming wont penalize a website rankings.

Posted by No Name at January 5, 2009 02:17

If Link Buying is Bad, Shouldn't PRWeb Be Bad Too?

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