Offensive Google AdSense Ads Showing Up On Publisher Sites

Dec 17, 2008 • 9:46 am | comments (8) by twitter | Filed Under Google AdSense

A WebmasterWorld forum member who runs Google AdSense on his travel site was a bit appalled when he saw that the ads being run are of nude Asian women. He has no idea how those ads got there and is extremely disgusted that the ad was placed on his site which now makes him guilty by association.

In fact, it's causing this publisher to consider removing Google AdSense from his site altogether. The ad borders on illegality, he suspects.

It's not the first time. Another person who ran Google AdSense on a children's website discovered adult and teen gay chatroom ads on their site. When the parents complained to the publisher, the publisher claimed that it was Google's responsibility. At the end of the day, though, the parents said they'd stop visiting the website -- and that ultimately means that the publisher is really at fault. What did this publisher do? Let's put it this way: they're not using Google AdSense anymore.

The specific ads for the Asian women are likely to be just some overseas bridal program (you know, like Russian Brides). Still, the targeting is offensive and this is something Google should consider filtering further. Again, by association, the publisher gets held responsible and Google is bound to lose revenue when the publisher pulls out of the AdSense program.

AdSenseAdvisor is on the ball and is looking into it.

Forum discussion continues at WebmasterWorld.

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Saad Kamal

12/17/2008 03:29 pm



12/17/2008 05:10 pm

I agree with Saad... also, if I wanted to know what was going on at webmaster world, then I would read webmaster world. I subscribe to this blog in the hopes of fresh content, not rehashed summaries of existing forum threads.

Saad Kamal

12/17/2008 06:38 pm

Well Sorry John But I don't really agree with you. I think SERoundtable is very unique in a sense that it covers a lot of news that I don't find anywhere else. I don't have time to go through forums anymore, because most of them are often too packed and its hard to keep track of things. So these summaries are what I really look forward to seeing everyday along with the other great news that SERoundtable covers. :)

Barry Schwartz

12/17/2008 06:46 pm

I emailed John the following: Hi John, I saw your comment about "rehashed summaries of existing forum threads." Honestly, that is what we have been doing since 2003. We spend the time finding the best threads in the SEM industry and bring them to you. We think this is a valuable service, being that no one has the time to keep track of the tens of thousands of new posts per day across dozens of SEM forums. We keep track of them and summarize the best ones, and often, try to give our two cents on the topic. See our page, it hasn't changed in years. Do you not find that valuable? Thanks again for expressing your concerns about the Search Engine Roundtable! Would love more of your feedback.


12/17/2008 07:15 pm

Been reading SEroundtable for years. Not all of us spend hours each day reading forums. This site saves me a lot of time so I can focus on making money :)

Todd Mintz

12/17/2008 11:53 pm

Well, those "naked" ads probably had high CTR, giving increased revenue to the publisher. People should look at the bright side of things :.)

No Name

12/18/2008 11:00 am

"Google is bound to lose revenue"? The amount they're going to lose is so small compared to the total that they won't give a hoot about what's happening to a particular children's website... unless the said website can holler loud enough for everyone to hear.

Tamar Weinberg

12/19/2008 03:11 pm

No Name (12/18), that's not the issue. Google is so frugal lately (and they're trying to monetize everything, from placing ads in Google Search Suggest to adding ads to financial information) that they still would probably want to know how to keep their money. They're letting the economic situation get to them and they should know that while this may be pennies in the long scheme, "a penny saved is a penny earned." Would you want to lose pennies over a large course of time that could later translate into billions? Don't be such a skeptic. Google wants its money, be it a penny or a dime, and they should know that they're losing out.

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