Is Offering One-Time Search Engine Optimization Advice a Viable Business Model?

Dec 1, 2008 • 10:10 am | comments (6) by twitter | Filed Under SEO - Search Engine Optimization
 

A Cre8asite Forums thread discusses the ramifications of giving out SEO for a fee on a one-time basis rather than having a long-term consulting project. Not all individuals are equipped to handle lengthy engagements nor do they really have the time. Is it worth it, then, to give advice to people who don't know how to manage their sites to explain that their visibility is at a complete minimum?

Absolutely. EGOL explains that he's already done this for some friends. He explains that the service he provides shows that the client websites are invisible in search. He then gives them keywords to optimize for and teaches them how to write for search. They work on the copy, send him an update, and made basic optimization changes (rewrote title tags, removed frames, etc.) With these optimization changes, they got 20 times more traffic than they previously received.

iamlost goes a step further to say that there are two ways you can package this deal. One can be an economy option: you suggest changes, and they'd implement them. The second more full-fledged package would be the gamut: you offer the advice and apply the corrections.

There is a breadth of information in this forum discussion, and I barely scratched the surface with this summary. Please read and engage in the lengthy discussion at Crea8site Forums.

Previous story: The Warmth of the SEM Industry During Hard Times
 

Comments:

Andy Beal

12/01/2008 04:03 pm

I offer SEO Audits for clients and they are quite popular. Some use it as a first step to evaluate working with me (what will I recommend) and others use it as a blueprint for their own SEO efforts.

Scott Clark

12/01/2008 05:52 pm

SEO Audits are definitely a foot in the door. I charge for the time, but with the offer to refund their cost with a signed 3m + retainer. SEO is a journey, so you must also make sure clients realize that the advice you are giving is useless unless implemented, and that search engines change all the time.

alfredbaldwin

12/02/2008 12:16 pm

Hi I think offering one time search engine optimization is better for the better business model.. cheers

dave lazar

12/02/2008 09:14 pm

one time seo work is appropiate for many websites that have never had anything done to them. the owners simply can not afford or do not understand the importance of an ongoing effort. But better one time then never - and better one time to correct errors of past than have wrong seo work done.

Jim Hobson

12/03/2008 02:04 am

One time SEO makeovers are a core item in our services offerings. Here are our reasons - 1. It's very ethical and client centric. It's challenging to run a small business and budgets are tight. If we can help a person get competitive ranking without ongoing fees then we have acted in a moral and ethical manner. 2. It creates goodwill and usually means repeat business. Our client retention rate is over 90%, our referral business is great, and our clients often request new services from us. Simply put, it's often the right thing to do. If you get someone competitive, and satisfactory, ranking there is no justifiable reason to extract money from a client other than basic greed. It's a big, round world and what you do comes back to you. When it serves the purpose, a one-time SEO service is a perfect thing to do.

Paul Burani

12/09/2008 02:31 am

I concur. Clicksharp has built a business, in part, by letting people in the door with a very inexpensive, unintimidating offer of a one-time review. If your salespeople are good, these clients can then be provided on a case-by-case basis with other value added services which provide a unique benefit to them: reporting, training, competitive analysis, copywriting, etc. You're only limited by your creativity.

blog comments powered by Disqus