Google Gives Us Their Internal SEO Guide

Nov 13, 2008 • 9:14 am | comments (4) by twitter Google+ | Filed Under Google Search Engine Optimization

Last night, Malie of Google announced at PubCon that they have posted their internal SEO guide, the guide they use to building search engine friendly web sites within Google, to the public. You can find the SEO guide at the Google Webmaster Central Blog as a 22 page PDF document.

I wish I had time to review it, but I am at this conference and my connection is very slow. So I figured I compile the discussion around this document from the forums.

We have discussion at WebmasterWorld, DigitalPoint Forums and Sphinn. Here is the overall consensus:

  • Some feel it will end the debate on meta tags
  • The 404 handling topic was useful
  • Google uses the nofollow in the document
  • Document is formatted well and easy to read
  • Some felt Google took jabs at the SEO industry in the document
  • The same people feel Google learnt tips from the SEO industry
  • SEOs might send this document to their clients to save them time
  • This is a major step from moving from guidelines to actual SEO tips
  • Google didn't talk much or at all about links

Again, I did not read it myself, I hope to soon.

Forum discussion at WebmasterWorld, DigitalPoint Forums and Sphinn.

Previous story: Daily Search Forum Recap: November 12, 2008


Adal Da Pieve

11/13/2008 02:48 pm

Just read it. Found it very useful to convince CEOs do to that basic stuff I tell them to do with their websites. - "Says who?" - "Google!"

Bill Hartzer

11/14/2008 02:23 am

Interesting guide. What's hilarious to me is that the domain name they use in the guide redirects with a 302 redirect to It's a 302, not a 301 like it is supposed to be. Wasn't that a Google guy who wrote that SEO guide?


11/14/2008 07:53 pm

Why would it have to 301 redirect?...maybe its in a temporary place and the 302 would be appropriate...301 is not for everything...


10/08/2009 11:42 am

I agree with Adal Da Pieve, this will be handy to pass on to clients as a quick read so they can get some understanding of SEO, at least, the fundamentals.

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