How Detailed Are Your Monthly SEO Billing Reports?

Sep 15, 2008 • 9:28 am | comments (2) by twitter | Filed Under SEO - Search Engine Optimization

You're an SEO. You are tweaking client pages and billing your clients at the end of the month. Is there a standard industry practice of what you should actually put on your client bills, such as work completed?

There is no "industry practice" from what many of us have heard. However, in the event of any work completed, this is something you need to judge for yourself. If it's a small invoiced amount, typically, you don't need to do a breakdown of work completed. If it's a lot larger, however, you may want to tell your client exactly what work was performed.

Torka makes a good statement regarding acceptable billing practices that work for you and the client. Your results may vary:

I think the goal should be to achieve balance so the client feels comfortable they're getting what they pay for, and you aren't overly burdened with recordkeeping and reporting requirements.

If in doubt, discuss with your client.

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No Name

09/16/2008 07:11 am

Yes i agree, the client deserves to see the details of the work done... after all he is paying for it. Infact if he gets a decently detailed report without even asking for it, it will already keep him contented to see his money being invested for the right reasons.


09/16/2008 08:05 pm

I found it easiest to charge for something the client can easily measure. In real life it is one of the two things: 1. Ranking achieved for the agreed upon keywords 2. Traffic increase from the agreed sources – like from the search engines. Clients (people) like numbers. Just give it to them, and back it up with the SERP or the visitors log.

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