Live Search Greatly Improves Webmaster Tools But Webmasters Don't Give a Hoot

Aug 8, 2008 • 8:26 am | comments (5) by twitter Google+ | Filed Under Bing Search

Microsoft has spent a considerable amount of time and resources building out enhanced features to the Live Search Webmaster Tools. They announced releasing the new features this week, but it has gone, pretty much, unnoticed in the SEO and webmaster community forums.

I won't go through all the features of the tool, Vanessa Fox has done that at Search Engine Land, but I will discuss the lack of discussion around this launch.

There has been sufficient buzz about this tool in the past. We heard promises that it was coming in August 2007. Then in September 2007, Live Search began accepting beta testers to the program. In November 2007, Microsoft announced that it would be launched shortly. A few days later, I showed off screen captures of the tool and interface, and was a bit unimpressed, to say the least. Then Microsoft launched a beta version. I then discussed the Live Search rank bars found in their Webmaster Tools.

In any event, now the tool is out of beta, they added a bunch of features and no one cares. All we have is a single post at WebmasterWorld two days later, saying, that Microsoft announced it. But that is it. No feedback, no complaints, no suggestions, nothing. Someone did Sphinn the Search Engine Land post, but it has zero comments and only five sphinns. Hopefully people will have time to review it over the weekend and complain about it next week. :)

Forum discussion at WebmasterWorld & Sphinn.

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08/08/2008 12:56 pm

no one cares :D - who uses Live for searching anyway ?


08/08/2008 01:16 pm

I went to sign up but you need to register for Windows Live ID. Then I realised I didn't care enough to do that.

Mike Farley

08/08/2008 02:31 pm

I can't get a read on Microsoft. Their OS is fatally flawed (and that's me being nice), their webmaster tools are sparse and go mostly unused, and yet adCenter is still in terms of tools better than any other offering out there right now including AdWords.

Michael Martinez

08/08/2008 03:24 pm

More people use for search than use Anyone in the SEO who doesn't know that is operating on 2-year-old data. Microsoft sends more search referral traffic than Yahoo! now. People need to get their heads out of the sand and start doing some real research into the search market space, because it's not waiting for the SEO blogs and forums to catch up.


08/09/2008 07:03 pm

To be quite fran there is nothing ground breaking in the tool. Apart from giving you some information that is specific to how many pages ets Live has for you everything else is laclustre compared to google webmaster tools.

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