A Deep Analysis of Google SERP Click Through Rates

Aug 7, 2008 • 9:34 am | comments (2) by twitter | Filed Under Google Search Engine
 

The Searchlight Digital Blog has an interesting post that illustrates the percentage of click-throughs you'd get based on a specific Google ranking. The analysis performed by Searchlight covers over 36 million queries and more than 19 million clicks.

The interesting data comes from the explanation from Pete, the blog post's author:

Where this gets really interesting though is when you look at what can happen if you own most of the real estate on a good SERP. The top four results put together account for over two thirds of all clicks that will happen (68.69% in total). The top ten taken as a whole will give nearly nine tenths! (Actual total figure - 89.69%).

Drop onto page two, and you’re basically stuffed. Unless the term gets huge traffic, you’re not going to.

In a way, this information is troubling, however. The discussion on Sphinn concerns individuals. NickWilsdon, for example, is quoted as saying: "That shows the effect of Google pushing up these authority sites into top positions. Eventually they will just leave scraps for everyone else."

I guess we're all hoping that day never comes.

Forum discussion continues at Sphinn.

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Comments:

Tommy

08/25/2009 05:53 pm

You can already see this happening. Larger companies have benefited from listing multiple mls/idx feeds, servicing every area, posting city-data, and using hyperlocal content. I think there is still a way to get your site noticed in Real Estate but it really requires hiring a full time content developer. Most real estate agent websites don't even actually offer listings it is through a third-party website so that content is hardly actually ever on their domain. If you figure that into the equation SERP are nearly impossible without new content.

Carmen Brodeur

09/03/2010 02:23 am

I disagree with the previous comment. I am a Realtor and have been able to appear on multiple positions on page one at the same time for my key search phrases. I'm not dominating page 1 yet but I think I can get there within a year. It just takes a lot of hard work, but it can be done.

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