Performics Dropped by Google, Acquired by Publicis

Aug 7, 2008 - 9:47 am 1 by
Filed Under Misc Google

The Washington Post reports that Google has sold Performics, its search marketing division of DoubleClick. Because of the conflict of interest, this was promised, as stated by Barry both here and over at Search Engine Land.

Is there surprise in the industry? Not so much. Most people consider this "fairly expected" and that Google really only needed an affiliate network.

Nobody seems particularly moved by the news reports, and they're happy that Google has ridden itself of the conflict.

Blog discussion can be read at Techmeme, our past coverage is here, and forum discussion continues at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 27, 2024

May 27, 2024 - 10:00 am
Google

In Face Of AI Overview Backlash, Google Updates Docs With How To Show Web Only Results & How To Give Feedback

May 27, 2024 - 7:51 am
Google Search Engine Optimization

Google's John Mueller Blasts The Concept Of Toxic Links, Again

May 27, 2024 - 7:41 am
Google Search Engine Optimization

Some Reporting Fewer Links Reported In Google Search Console

May 27, 2024 - 7:31 am
Google

Google Images "See Exact Matches" Helps You Find Who Stole Your Images

May 27, 2024 - 7:21 am
Google

Google Mobile Tests Large Blue Visit Button On Search Results

May 27, 2024 - 7:11 am
Previous Story: A Deep Analysis of Google SERP Click Through Rates