Google Launches Insights for Search

Aug 6, 2008 • 10:25 am | comments (2) by twitter | Filed Under Google AdWords
 

At Search Engine Land, Barry talks about a brand new tool -- Google Insights for Search. The tool is intended to give advertisers and marketers some metrics of user behavior. In the screenshot below, you can see these metrics, which include geographic distribution, time trending, and news headlines. What you don't see (but is also included) are related search terms and rising trends. (Click for larger image)

Google Insights

Interestingly enough, the map is interactive and is quite similar to the display on Google Analytics. You can click on the regions and zoom in to cities to get an exact idea of where people are searching, like so:

Google Insights (Geographic)

At the same time, the table on the left hand side also gives you specifics (which cities are performing the search.

All in all, this tool like really fascinating and should definitely become a useful aid.

Forum discussion continues at Sphinn.

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Comments:

Justin Seibert

08/07/2008 12:45 pm

Thanks, Tamar. Still some issues you get with Google Trends regarding scope, but definitely helpful.

mrcat

11/03/2010 11:19 am

TRENDS SUMMARY Here is a site that, using data from "Google Insights for Search" shows a summary with respectively: the 10 searches (words / phrases) are most often done on Google over the past 7 days the 10 searches (words / phrases) emerging on Google in the last 7 days the 10 searches (words / phrases) are most often done on Google over the past 90 days the 10 searches (words / phrases) emerging done on Google over the past 90 days Each summary contains data from the home country of research. AUSTRALIA, AUSTRIA, CANADA, FRANCE, GERMANY, ITALY, NETHERLANDS, RUSSIAN FEDERATION, SPAIN, SWITZERLAND, UNITED KINGDOM, UNITED STATES The site can be useful to get an idea of what only the arguments of "trend" or interest in the various parts of the world. In particular, those involved in SEO to get statistical information useful for site optimization. The site is: http://sites.google.com/site/trendssummary/ Or quickly: http://goo.gl/gHVF

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