At Search Engine Land, Barry talks about a brand new tool -- Google Insights for Search. The tool is intended to give advertisers and marketers some metrics of user behavior. In the screenshot below, you can see these metrics, which include geographic distribution, time trending, and news headlines. What you don't see (but is also included) are related search terms and rising trends. (Click for larger image)
Interestingly enough, the map is interactive and is quite similar to the display on Google Analytics. You can click on the regions and zoom in to cities to get an exact idea of where people are searching, like so:
At the same time, the table on the left hand side also gives you specifics (which cities are performing the search.
All in all, this tool like really fascinating and should definitely become a useful aid.
Forum discussion continues at Sphinn.