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Google's Keyword Tool Now Showing Search Volume Numbers

Google has added a new feature to the external keyword tool, they have added approximate search volume numbers. For example, I conducted a search for SEO and the results returned showed columns for "Approx Search Volume: June" and "Approx Avg Search Volume." Here is a screen capture:

keyword google volume

By definition, the "Previous Month's Search Volume" column "shows the previous month's search volume on Google for each keyword, specific to your targeted country and language. The shaded bar represents a general low-to-high quantitative guide to help you determine how competitive ad placement is for a particular keyword." The "Avg. Search Volume" column "shows the average monthly search volume on Google for each keyword over a recent 12-month period, specific to your targeted country and language. The shaded bar represents a general low-to-high quantitative guide to help you determine how competitive ad placement is for a particular keyword."

There is a Google help page on these numbers that adds:

  • Search volume fluctuation: Web traffic is influenced by seasonality, current events, and a number of other factors. The level of search volume on your keywords, therefore, is constantly fluctuating.
  • Location and language targeting: If you access the Keyword Tool from within an ad group, the search traffic statistics will factor in your campaign's country and language targeting (if you target a region or city, only the country will be reflected). If you use the standalone or external Keyword Tools, your country and language selections will influence these statistics. Learn about the different variations of the Keyword Tool.
  • Match type: The Keyword Tool's statistics vary depending on your selection from the Match Type drop-down menu. If you select Broad or Phrase, the tool will factor in certain variations of your keywords that could potentially trigger your ads. Learn about keyword match types.

These figures come to no one's surprise because Google did release Google Trends with numbers and Google Ad Planner, which hides nothing.

I guess this is pretty good timing, being that Yahoo just killed the Overture keyword suggestion tool.

Forum discussion at DigitalPoint Forums and WebmasterWorld.

Update: Jeremy actually posted about this several hours ago.

Update 2: This is now official, the Inside AdWords blog has posted the official announcement.



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posted rustybrick in Google AdWords at July 8, 2008 7:37 AM Comments (38)

Comments

I've tried replicating what you did and I get the usual bars instead of the estimated figures in your image capture. And what is weirder to me, is that the words shown there besides SEO don't appear for my search? Any reason for this?

 

It is possible that for some queries with low volume, Google may not show data, I suspect.

 

No, I tried with very large terms (much bigger than "seo") and I'm getting the bars as well. Perhaps they're testing this out. I'm in Canada as well, so they may be geo-locating. I tried it while logged in to an AdWords-using Google Account, a non-AdWords Google Account, and not logged in, and no change.

 

Weird, maybe its limited or your cached?

 

It's not cached, as I tried terms I would never normally use (seo, school, election, obama, firefox). It may well be limited. Has anyone else been able to get it to work, or is it Barry's private playground?

 

Yes, check the threads - many people can get to it.

 

When I did my search I tried with "SEO" and got the bars. And I'm in the US so it shouldn't be geo-locating for me.

 

I've tried as well on different terms, testing with SEO term as well, changing the toilered results to multiple countries but no luck ...the same bars instead of numbers

 

Maybe its so new, you may be hitting a different data center? I checked again and it is still working for me.

 

I’m in Portsmouth, NH replicating all your searches above. I only see bars! I tried changing the ‘columns to display’ with no luck. I would say Google is testing this out, but I think there is a bigger point on the table . . .

Look at the results above in the screen shot! The tool shows 1,220,000 for ‘Approx Search Volume: June’. If you login to AdWords and use the traffic estimator, you will see 346 - 434. I realize this is only daily estimated clicks, but even if you multiply 434 by 30 days, it’s only 13,020. This is 1.07% of the total search volume in the screenshot above.

It would appear that Google is showing total monthly search volume, not just paid data. Very interesting since it’s in the AdWords tool. I realize I might be stating the obvious, but if they roll out this feature it would be very powerful for PPC click analysis, as well as SEO keyword research. As you can see with the calculations above, the data gives insight into the habits of the target audience and their tendencies to click on paid ads.

Generally industry research states that 10 - 20% of searchers click on paid ads. Our 1.07% above is way below this, and might help strategic planning with SEM campaigns. Please keep in mind that some of these searches might just be pageviews, and not organic or paid clicks, as users will change their queries to narrow results.

 

I'm seeing it with numbers here in the UK.

d

 

Nothing here in Chicago either-- for the external or internal AdWords keyword tool. Multiple IP addresses and the same queries just show the green bars. I agree this would be a powerful feature if it worked. Will keep trying it during the day.

 

Numbers showing in FireFox but not IE.

 

Helpful tool. Thanks for sharing. Even if there are some really good keyword sugestion services on the net, like wordtraker, its good to see a new one.

 

I can't see any number, only bar as usual. O, BTW I use "SEO" and I'm in Indonesia. May be this geo-locating issue

 

I'm not seeing the numbers either and I really want to! (I'm in the UK by the way)

 

In our office we're only seeing it on one machine running I/E. We have a combination of Macs and PC's running FireFox, IE and Safari. I cant see why they are sharing this information. As a user i see the advantages, but I can see some serious issues with their competitors having access to this information as well. Anyone with a calculator and a basic grasp of CTR's will be able to work out approximate revenue levels for leading search terms.

 

Perhaps it hasn't been made available on all data centers yet.

 

Missing the results here (Richmond, Virginia) as well. I switched the view to show all columns to no avail. Not a big deal to me, as I would bet that the numbers would likely be massaged as well. Maybe no more value than the current shaded bars. Although I sure would like to to see numbers as well.

 

I'm in India and can not see the numbers either *sob*. Can't wait for Google to raise the bar(s).

 

The numbers came up for me. But then switched back to the bars. I hope Google is not being selective. Tested on same keywords.

 

We see the numbers both in MCC and the external tool here in Singapore. Report from team in China says they also get numbers. Of course that might be the case everywhere now.

 

Well, the numbers are up for myself in Indiana, but has anyone blogged about the numbers with dollar signs that you get when you copy and paste from the frame to a program like excel or notepad?

 

I have just seen the numbers in the UK :)

 

The numbers are finally showing. Overnight Google issued a press release on the subject, so by the looks of things its going to a permanent change over.

 

Is "WooHoo!" an appropriate first response? The numbers look very approximate as loads of things have the same volumes, but it's a much better comparison between volumes that a vague bar!

 

I am very surprised by this . They have been very secretive about this type of data .

 

This is indeed surprising.

 

I am a daily user of AdWords and i am very surprised when i first saw it. I have to admit that Overture has always better charts and more detailed data to demonstrate the impacts of your keywords. Wish Google could come up with those functionalities. This is a beginning...

 

Google has just put the paid keyword tools out of business, just as they did with paid press, etc.

Whats more interesting is that they said the term wedding dresses have 1 million searches last month, however our PPC data shows only 90,000.

 

I see it with all the figures, just like his screenshot. I'm on IE7 - in Florida.

 

I see it with all the figures, just like his screenshot. I'm on IE7 - in Florida. The figures seem very high. I don't think they are compensating for skew.

 

This won't put the paid tools out of business. These figures are very high. I don't think they compensate for skew. I have two words: Keyword Discovery

 

I've just tested it here from Malaysia, I can see the number, thumbs up to google :D

 

Carolyn said - "This won't put the paid tools out of business. These figures are very high." I'm not so sure. According to Google these are the actual numbers. Remember, WT and KWD have never had access to Google data, whatever their clever wording said.

d

 

I love this new tool! I wonder how accurate it is as some of the numbers seem low, still very nice and very FREE! + Google!

 

I always use Google Keyword Tool and I'm glad Google now showing search volume in number.

 

The approximate numbers are very strange - they seem designed to look accurate, but they are always things like 18,100 or 9,900 (but never 18,000 or 10,000). More examples on my blog: http://www.malcolmcoles.co.uk/blog/google-keyword-tool-only-certain-numbers-show/

 

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