A couple months ago we reported on an SEOMoz post that was debated at Sphinn on the topic of which anchor text counts? Is it only the first anchor text on the page linking to a specific URL or is it all the anchor texts that are linking to that specific URL count.
Let me explain. Let's say I first link to my Big Blue Pineapple Chair with the anchor text Big Blue Pineapple Chair and then the second time I link to that exact URL, I use the anchor text Small Red Cantaloupe Chair, would Google count the second link? Hmm, so far, it doesn't seem that way - but that was not a full or thorough test.
A new Sphinn discussion revolves around a post named Debunked: Only The 1st Anchor Text Counts With Google. The discussion basically agrees that the this theory was not debunked and requires more testing. There are several SEOs currently testing the first-anchor text theory and I will keep you posted on those findings as they come out.
Forum discussion at Sphinn.