As the link building strategy becomes more and more difficult (at least by some), people are seeking out alternatives to the standard two-way linking practice. In a WebmasterWorld thread, a member is looking at a triangular link strategy which wouldn't be directly reciprocal but he's hoping that he'll still benefit.
Would you do it? If you're looking for reciprocal links, three-way linking isn't much better. Furthermore, if the goal is to outwit Google, Google knows (a lot).
Ask yourself why you're even engaging in 3-way linking. Is it to help you or is it to help your audience? Again, you need to consider what your users want first.
Forum discussion continues at WebmasterWorld.
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Tamar Weinberg in Link Building at May 1, 2008 9:18 AM
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Anyone who feels they have to even consider such an arrangement probably doesn't have any content they believe is worth linking to. Nonetheless, a LOT of mediocre content will earn links naturally if people create visibility for it.
Visibility is not measured in links. Three-way links are an admission of ignorance, since there are more natural, less manipulative things Web site operators can do to improve their search results.
1) Create more content and embed links in the body copy to help promote older portions of your sites
2) Use your presence and visibility on forums, blogs, and social media sites to cue people to use queries that are more favorable to your own sites
3) Create a blog on Wordpress or Blogger or any service that sends random visitors to blogs, and then write on a daily basis about what you offer on your main site
4) Create those cheap, sleazy social media profiles that allow you to link to your own site and then create a little index on your site that points to your cheap, sleazy social media profiles (which is natural reciprocation, but keep your link list down to a reasonable number)
5) Twitter about what your site offers every day (change the message, make it interesting)
Creating visibility for a site without focusing on links is far more productive than trying to build fake link profiles.
Posted by Michael Martinez at May 1, 2008 12:38