Yahoo Jacks Up Advertisers Minimum By 2-4X Overnight

 

Yahoo's new minimum bids are now official live, and several advertisers have posted their new minimum bid increases at both WebmasterWorld and Search Engine Watch Forums.

Each advertiser who noticed a change in their minimum bid said they noticed an increase by two to four times of their original minimum bid price. Here is a quote from the thread:

yahoo just raised my minimum bids by 3 -4 times on many keywords.. they must be out of their minds..

Some advertisers feel stranded, having to now deal with Google Slaps and now the Yahoo Slap.

Google was impossible. And now Yahoo. Where to go?

But this is the reality of the game now. If your quality does not meet the definition of quality at Yahoo or Google, you will pay for it.

Let's poll our audience... Did your minimum bid increase in Yahoo?

Forum discussion at WebmasterWorld and Search Engine Watch Forums.

Previous story: Yahoo Ad Test on Google Continues
 

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