Is it Normal to Plateau When Doing Continuous Link Building?

Apr 4, 2008 • 9:02 am | comments (4) by twitter | Filed Under SEO - Search Engine Optimization

A WebmasterWorld member has been applying regular search engine optimization and link building techniques and is noticing that the traffic hasn't improved as substantially in the latter months of the campaign as it did initially. Is this something normal?

Actually, in many ways, it is. The first few months are typically a lot easier than the later months. Tedster mentions that sometimes it takes links time to reach their full power and cites Google's "Historical and Age Data" patent.

There's no reason to give up, though. It's time to focus your energy on building links from high quality relevant sites. Focus your energy on building good content to attract such links.

Forum members also believe that it may not necessarily be link building that can be holding you back. It could be that your competition is ahead of its game. One suspects that it may even be the work of a human editor. What you can do, though, is take the recommendations and be aggressive in your link building efforts. Then see if you move up.

Forum discussion continues at WebmasterWorld.

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Michael Martinez

04/04/2008 05:07 pm

He can spend his time doing more productive things than continuing to build pointless links.


04/04/2008 10:59 pm

In my experience - you can plateau for a number of reasons. I use to graph my search engine rankings over time - and I watch them change in response to either (a) new link building efforts (b) changes in my sites ;

Dr Richard

04/06/2008 04:46 am

Who knows the mysteries of Google and PageRank? PR is a logarithmic measurement which means it gets harder and harder to get the higher PageRanks. This might look a bit like a plateau. Make sure you concentrate on high value, relevant links from sites which have high PR themselves

Paul Burani

04/07/2008 08:19 pm

I think this scenario really begs the question of whether the proper keyword research was done up front? That's often when insights about out-of-reach keywords arise... and thus would save the SEO surprises later on...

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