If you haven't noticed yet, today we put up our new design. The design is based on more of a 'tabloid' type of theme. Yes, we decided to change our focus and become a more 'edgy news' type of publication. We wanted to stop boring you with all the latest minor SEO tips, AdSense changes and Google news items. We will not bring you the hot and edgy news from our industry.
We have thus decided to change your design, as you can see, but also our name. Our name now has more 'edge' to it, we are now the Search Engine Squaretable. With this new name and design, you can expect some hot, edgy news from us. Here are our top stories for April 1st:
- Microsoft Buys Yahoo So Google Buys Microsoft in Hostile Takeover
Of all days, on April 1st, Microsoft finally acquired Yahoo. All the silence we have been hearing was confidential discussions between Yahoo's executive team and Microsoft's executive. It really didn't even take that long, but most of us expected that Microsoft would own Yahoo in the long run. At this point, Microsoft tells us that they will leave Yahoo as a standalone property. They did not yet decide if they will consolidate their efforts on
- Berkowitz Replaced By Lanzone at Microsoft
The search world was in for a surprise this morning when it was formally announced the Jim Lanzone will replace Steve Berkowitz as Senior Vice President of Microsoft Online Services which includes the Live.com search engine. Berkowitz had previously announced that he would be stepping down in August of 2008, but last week he indicated he would be leaving earlier for personal reasons and would announce a successor. Berkowitz quickly announced Jim Lanzone as his
- Danny Sullivan Starts Four Door Media
We've received reports that Danny Sullivan and his friends (Chris Elwell, Chris Sherman, Claire Schoen, Sean Moriarty, Michelle Robbins, and Karen DeWeese) have launched Four Door Media. What's behind door number four? The team has decided to take a direction away from search. Four Door Media is all about Apple and Mac evangelism. Last month, Danny finally caved and bought a Mac. Only a few days later, he was raving about Mac and Windows on
- Matt Cutts Transfers to Performics - Will Assume Lead SEO Role
In a move that comes as a surprise to many, Google has decided to reinforce Performics, a company that came with the Doubleclick Acquisition, by transferring long time search quality lead Matt Cutts into a role with the search engine optimization firm. This immediately strengthens the perceived value of working with Performics, since Matt is obviously very familiar with the Google algorithm, and has had insight into the Yahoo system during his brief stint with
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