We've received reports that Danny Sullivan and his friends (Chris Elwell, Chris Sherman, Claire Schoen, Sean Moriarty, Michelle Robbins, and Karen DeWeese) have launched Four Door Media. What's behind door number four? The team has decided to take a direction away from search. Four Door Media is all about Apple and Mac evangelism.
Last month, Danny finally caved and bought a Mac. Only a few days later, he was raving about Mac and Windows on his blog. A week after that, I ran into Danny at a bar in NYC and he whipped out his Mac to show me some neat tricks. I'm not kidding when I say that Danny got me super excited to start using my Macbook.
With this change comes nothing incredibly big -- Danny will continue blogging about Macs, he'll hold conferences and brag about his Mac, and he'll probably one day do a dance in a hot Mac tank top. Expect future Search Marketing Expo conferences to provide Macbook Airs to all conference attendees in hopes that they, too, convert over to the other side. (If you already have one, you're SOL.)