Is it Spam if You Add Your Link to Blog Comments?

Mar 13, 2008 • 8:20 am | comments (18) by twitter | Filed Under Search & Web SEO Spam

Ann Smarty poses an interesting question on Search Engine Journal. As blogs are communities, it's useful to comment and leave your thoughts. But what if you add your link to the comment? Is it spam?

There are numerous tools that can check to see whether the comment is spammy and it depends on your blog installation (MovableType versus WordPress versus any other platform). But Annie notices that search engines are smart enough to factor in whether the comments are spam and also check for relevancy, comment content length, similar content on other blogs, blacklist terms, and other elements to determine whether it's spam or not. She concludes that if you add relevancy and ensure that you don't violate these rules, you're not spamming at all and you're adding value instead.

In the Sphinn forum discussion, bloggers acknowledge that it's important to put all comments through moderation (if you care about your blog). Apparently, some people actually do rank well after spamming blogs with their comments. If your blog is your baby, don't let those comments through.

Forum discussion continues at Sphinn.

Previous story: Do You Search in the Singular or the Plural?


Matt Bee

03/13/2008 03:40 pm

I would say yes but then again, i am spamming as we speak. So, I would like to revisit my answer to: "No, it's a way of identifying the author" ;-) But then again, the "nofollow" rule is active.

Matt Webb

03/13/2008 04:12 pm

Yes it's spam if you're pointing to a deep inner page of your site. No it's not if it's pointed at your home page or blog.

David Wallace

03/13/2008 04:32 pm

A clear indication of comment spam, even if the comment adds value to the conversation, is when it is obvious the commenter is using anchor text that is not that name and pointing to a page on the same subject. These I always change back to name of commenter.


03/13/2008 04:33 pm

I think it's all in the context and presentation. Some links within comments actually do make sense, are relevant and improve the dialog. Others, like the "Nice post, click here!" type, are crappy and spammy. It's all up to the blog moderator to decide. Even though the majority of the blogs out there use "nofollows" on their comments, you still don't want spam everywhere.

Dan Perry

03/13/2008 06:54 pm

I like seeing the link in comments. If the comment is well presented and articulate, I may click through to the authors site.


03/13/2008 07:33 pm

Adding your link is not solely a spam tactic. A good hyperlink in a comment references an outside source so that the reader can learn more if desired. If you think readers can (honestly) learn more from visiting your web site, then post a link to your site. The 'Posted by' name/link is useful to me in better identifying the author of the comment. It gives me the ability to learn more about or maybe contact the person. You can utilize the nofollow attribute on your links if you want to ward away comments who's sole purpose is to build inbound links to a web site. I would expect a decrease in comments as a result, but it may be a good thing if you value quality over quantity.

Brian Rants

03/13/2008 09:38 pm

Spam could be simply stated as forcing content on someone who did not request it. On a blog, they are setup to encourage interaction with the subject matter. Those who contribute to the blog by providing valuable content are contributing content in the appropriate environment. So crediting your contribution is not spam. Putting a comment about cheap band t-shirts on a site about iPhones would obviously be spam. Adding no value to a thread and then putting a link would also be spam. But I believe contributing something of value and leaving your "electronic signature" so to speak is not spam.

Justin Seibert

03/14/2008 11:30 am

Definitely agree with Matt Bee (at least on his second thought!). There's something to be said for knowing who's commenting. Sometimes comment sections and forums and the like can get catty or worse behind people that choose to hide in anonymity. Not that anonymity doesn't have its virtues at times, but it seems more often to be used as a way to write stuff you would never admit to saying to anyone.

Scott Salwolke

03/14/2008 03:42 pm

There are definitely people who take advantage of forums just to get links. But I think for most people, a forum is a great way to communicate and learn about their industry.


03/15/2008 01:49 pm

Most blogs I thought had or will have a no-follow so why would anyone choose to waist precious time spamming the blogs. Blogs and forums are there for the world to learn from each other through communication. As soon as there are too many spam links people will close the blog and go elsewere. Wishing everyone an exseollent 2008

Jacques Web

03/16/2008 03:16 pm

One can often see very blatant coment span on blogs, from sites that quite often are totally unrelated to the general blog content. Higher quality, well moderated, more niche blogs generally have higher quality content from proper authors, who deserve the links for their efforts in growing the knowledge base of their community.


03/18/2008 09:33 pm

What is spam. I don't get it

Voitek L. Klimczyk

06/12/2008 08:43 pm

Who are we kidding; website owners obviously wan to post their links wherever possible. The only thing we can do is try to do it tastefully!

Benny Doors

06/23/2008 07:49 am

I don't believe search engines are smart enough.


01/03/2011 12:00 am

I don't think it's a bad thing to add you url, lets people find out a little bit more about the person who left the comment.

devis mutuelle

01/12/2011 09:00 pm

I'm agree with Matt Bee .


05/19/2011 03:48 pm

 I also agree with Matt Bee


07/06/2011 05:36 pm

I do not think it is spam to put add your website after a comment.  It is just like a signature. Wood Refinishing Portland

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