Google AdSense Earnings Way Down in January 2008?

Jan 31, 2008 • 6:48 am | comments (14) by twitter Google+ | Filed Under Google AdSense

It is hard for me to link to just one thread with discussion on how it appears Google is paying less and less this month to their AdSense publishers. But there is one huge WebmasterWorld thread with pages and pages of posts, starting in the middle of this month and still containing a lot of steam with upset publishers.

Overall, many publishers have noticed a drop in earnings reported throughout the month by Google AdSense. There are dozens of other threads with similar complaints across forums and sites.

Some publishers have said their earnings are flat or up from the previous month but most are reporting a drop in earnings.

I figured I do my own poll and see what the Search Engine Roundtable readers are noticing:

Forum discussion at WebmasterWorld.

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No Name

01/31/2008 06:13 pm

the question should be why? is it thier low traffic, low conversion or lower rate of pay??????


01/31/2008 09:29 pm

a good websites for all to see .

Jordan McClements

02/01/2008 11:49 am

I have seen a more or less steady decline since August 2007. Traffic is up but earnings are down.


02/01/2008 09:05 pm

Since October of 2007, I have lost over 60% in revenue from Google Adsense. At the same time about a 10% increase in traffic. Each month it drops lower and lower. CTR is pretty much the same.


02/03/2008 08:16 pm

Interesting! I was just posting on my blog about how my Adsense earnings had increased nicely this month!


02/05/2008 07:32 pm

Hard to say if it's seasonal or not but we are now branching out into four strategic revenue streams as Adsense is showing signs of a possible trend.

Jordan McClements

02/06/2008 11:35 am

I am having very similar problems to Donald. Had a GREAT month in September 2007, but since then it has been a downward spiral in eCPM....

ny dealers

02/07/2008 08:23 am

Traffic on my site went up and so my earnings with a flat CTR. However, I've noticed a lower pay of rate: plenty of clicks are just worth 0,01$ and 0,02$. Anyway, February doesn't look any better: I haven't been able to access my account for 2 days. I get the following message: "Error We apologize for the inconvenience, but we are unable to process your request at this time. Our engineers have been notified of this problem and will work to resolve it."

Tom Raymond

02/07/2008 02:55 pm

My traffic has gone up, and my AdSense revenue is 1/4th of what it was.


02/10/2008 01:55 pm

I get lower rates for the same Impressions and CTRs, I have been getting for the last 2 years, for which I have been earning more

Tom OKeefe

06/17/2008 09:46 pm

Of all the startups/websites that use Google Adsense as their main revenue model (according to <a href=""></a> their earnings per visitor (EPV) is just $0.06. Even with these poor earnings 22% of startups/websites rely on Adsense as their main revenue source.


06/19/2008 02:46 pm

last week i had a huge increase in my adsense earning but now it is very very low...the lowest rate of ever. i wonder why. i have enver had this kind of fluctuation Webmaster of


07/19/2008 09:24 pm

Normally we see a drop starting from September/October until about January when it starts to pick up. The summer income is skyrocketing, We're projecting a 14% increase in revenue at the end of July 08 vs last July 07. What I have noticed is that traffic has increased for us, while eCPM has gone significantly down. If we held the same eCPM in July 06, we'd be projecting a 50% increase in revenue. I think it might be because advertisers are paying less and some may have cut back their advertising due to the economy around the world is a bit in chaos.


09/06/2011 03:04 am

my earnings today drop from 150 to 75, but my clicks is growing up but the value is very low.. 

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