Matt Cutts is a Black Hat

Dec 13, 2007 • 9:10 am | comments (2) by twitter | Filed Under Other Google Topics

Last week, at Pubcon Vegas, the SEOmoz crew threw a Werewolf game night and Matt Cutts turned out to be a black hat.

Not familiar with what a "Black Hat" is? Well, in the search engine optimization industry, a black hat would be considered a person who uses SEO techniques that are not in accordance with the search engine's terms of service. Matt Cutts, being the head of Google's Search Quality team, would make for a funny "black hat."

But Matt himself says so on Sphinn:

For my job duties, it's important to be able to step into the black hat mindset. That game was interesting because I got to test my black hat abilities without it causing any harm. :)

Wish I was there!

Forum discussion continues at Sphinn.

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Russell Kalbach

12/13/2007 07:33 pm

Nice use of link bait

Matt Joswick

12/17/2007 08:10 pm

When Rand asked me to sit down next to Matt and play at the Werewolf party, I didn't know what to expect. It was a wild ride, I hope you enjoyed the funny story.

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