How Long Does it Take to Prepare a Google AdWords Campaign?
Everyone has to start somewhere. A High Rankings Forums member is starting to control a Google AdWords campaign and wants to know how long it takes to set up and manage it.
Well, it varies depending on size of the campaign, but for a relatively small campaign, it will take a few hours to set up and a few hours to manage. Eventually, you'll have to test, retest, and continue ensuring that you get the best ROI. While some forum members think you can leave the campaign alone and then you'll reap the rewards, this is not advisable since you always need to be on top of anything that can improve your campaign or be aware of changes that may lessen its potency. A little word change or a different landing page can substantially improve (or decrease) your chances for a conversion.
Forum discussion continues at High Rankings Forum.
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Tamar Weinberg in Google AdWords at November 13, 2007 9:43 AM
Comments (3)
Comments
I've never prepare, keyword resaerch and setup a PPC campain. Even though I knowleage on how to do it, I've never put it into practice. But today i got a PPC account that my boss wants me to put online TODAY!! or ASAP. He is askign me when will i have it ready. My aswer: I hav e no idea. I found your post where it says it could take a couple of hours to set up and Adwords campain. But I'm assumignn you are reffering to the actual action to set the PPC capaign into Adwawrds, and not to the total process of planing the PPC campain (keyword resaerch, competitor resarch, ad creating, landing page etc. Do you know how the TOTAL TIME it take to create a PPC campain? (from zero to Adwards final test and set up).
Posted by mary at March 6, 2008 15:50