Everyone has to start somewhere. A High Rankings Forums member is starting to control a Google AdWords campaign and wants to know how long it takes to set up and manage it.
Well, it varies depending on size of the campaign, but for a relatively small campaign, it will take a few hours to set up and a few hours to manage. Eventually, you'll have to test, retest, and continue ensuring that you get the best ROI. While some forum members think you can leave the campaign alone and then you'll reap the rewards, this is not advisable since you always need to be on top of anything that can improve your campaign or be aware of changes that may lessen its potency. A little word change or a different landing page can substantially improve (or decrease) your chances for a conversion.
Forum discussion continues at High Rankings Forum.