's "Can Your Search Engine Do This?" Commercial A Knock On Google?

Oct 22, 2007 • 7:31 am | comments (4) by twitter Google+ | Filed Under - Ask Jeeves

A WebmasterWorld thread mentions noticing the new "Instant Getification" commercials that start of with a message that reads, "Can Your Search Engine Do This?"

First, let's all watch one of the commercials:

As you can see, they are simple and show a compare and contrast between a "typical" search engine and what can offer.

I personally like the commercials, but a WebmasterWorld thread has a member who feels is knocking on Google.

The new ad shows someone searching for music and looks like you can demo songs / see popular tracks and also a mouse over preview etc.

Then it shows google serps (looking bland) with no sound or anything and goes "Does yours do this?"

I would think google would have something to say about that.

Technically, they are not showing Google's search results, they are showing a white labeled engine. I am with martinibuster, who said:

Those were great ads. I loved it. Ask made it's point elegantly. Reminded me of the Apple ads, except it wasn't exagerrated nor featured smug people.

Good job on your ads! We asked in the past, Is's "The Algorithm" Campaign Really Working? I hope these do.

Forum discussion at WebmasterWorld.

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10/22/2007 01:51 pm

If's question is for Google and the like, it's answer is No. But with some music search engines it falls flat 'cause they alredy have pre-listening.

William Vicary

10/22/2007 04:20 pm

Oh these advertisements are SOO much better than the old stuff. Did they hire a new marketing manager or something, because this is a HUGE difference! Good Job Ask!

No Name

10/22/2007 06:08 pm

I've watched this one twice, I think it's the first good ask commercial, no more chicks with swords, please :-)

Danny Sullivan

10/24/2007 04:23 pm

My wife saw it on TV here in the US two days ago and remarked that Ask looked very good. Of course, she'll probably keep searching with Google :) Well, maybe she'll think twice now and make Jim happy.

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