Google AdWords Bait & Switch Tactic with Keyword Pricing? | Main | Search Pulse 35: SES Wrap, Yahoo Updates, MSN Webmasters, Promotion AdWords, YouTube Ads & In House SEM

August 28, 2007

Do Google AdWords on Parked Pages Convert for You?

While a lot of advertisers are dissatisfied with Google AdWords on parked pages, some folks, like two advertisers on Search Engine Watch Forums, find that it's performing rather well for them.

We get good results from parked pages for the most part. Like you, they make up most of our content traffic and conversions.

Very interesting.

"This is the first time I have ever seen a forum post about how advertisers are loving the traffic and ROI they are receiving from Google Domain Ads (aka Parked Domain ads)," said Barry Schwartz.

So if it doesn't convert for you, bear in mind that you'll soon be able to opt out of AdSense for Domains, according to Google.

Forum discussion continues at Search Engine Watch Forums.



Like The Story? Vote For It On Yahoo Buzz! Or On Sphinn!

posted Tamar Weinberg in Google AdWords at August 28, 2007 9:34 AM Comments (3)

Sphinn sphinn-favicon.png • Tweet This! Twitter-16x16.png • Digg digg-favicon.jpg • Delicious delicious-favicon.png • StumbleUpon delicious-favicon.png • Google Co-op google-favicon-16.png Cartoon Barry Says Socialize

Comments

I must agree as well, Domain Ads are a significant source of our content sales. Fortunately through the Placement Performance report I can see which ad groups are responsible for our best and worst traffic and exclude poor performers while trying to maximize ROI on the Domain Ads. Next step will be using our keyword list to try and find these Domains and filter out the keywords which are driving the low ROI amongst them.

This also isn't high on the priority list so we don't do it often.

 

Posted by Michael at August 28, 2007 18:04

Hi Tamar,

I'd have to agree that although it's not a prime location for good content matched ads (what content?) it is a significant source of my client's sales as well. It really depends on the messaging though, if you have a good hook that will appeal to the masses (not specific groups), you're likely to do better on parked domains. Error pages - not so much.

Garry

 

Posted by Garry at August 28, 2007 20:41

Adwords and Adsense are a scam. When I check my reports, I find most content clicks came from from undisclosed pages or pages comprised mainly of ads. It looks like the Google PR squad have been leaving comments here too.

 

Posted by Concerned at February 7, 2009 05:23

Post a comment (Note: Can Take 120 Seconds For Your Comment To Show Up)

Do you want us to save your personal Information?

Premium Sponsors + advertise

To subscribe to the Search Engine Roundtable, click here