August 28, 2007
Do Google AdWords on Parked Pages Convert for You?
While a lot of advertisers are dissatisfied with Google AdWords on parked pages, some folks, like two advertisers on Search Engine Watch Forums, find that it's performing rather well for them.
We get good results from parked pages for the most part. Like you, they make up most of our content traffic and conversions.
Very interesting.
"This is the first time I have ever seen a forum post about how advertisers are loving the traffic and ROI they are receiving from Google Domain Ads (aka Parked Domain ads)," said Barry Schwartz.
So if it doesn't convert for you, bear in mind that you'll soon be able to opt out of AdSense for Domains, according to Google.
Forum discussion continues at Search Engine Watch Forums.
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Tamar Weinberg in Google AdWords at August 28, 2007 9:34 AM
Comments (2)
Comments
I must agree as well, Domain Ads are a significant source of our content sales. Fortunately through the Placement Performance report I can see which ad groups are responsible for our best and worst traffic and exclude poor performers while trying to maximize ROI on the Domain Ads. Next step will be using our keyword list to try and find these Domains and filter out the keywords which are driving the low ROI amongst them.
This also isn't high on the priority list so we don't do it often.
Posted by Michael at August 28, 2007 18:04