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A HighRankings Forum thread asks if there's an easy way to geotarget to a specific city and not to a general regional area (like Orange County, CA).
Indeed there is. There are many ways to target your ads, from countrywide (e.g. United States) to regional to citywide to a customized selection (for example, a 5 mile radius from Lexington, KY).
By default, American advertisers will often see something that looks like this, with United States selected as the default region:
However, as previously stated, you can change to a different type of targeting: countries/territories, regional, or customized:
It's likely that the advertiser at High Rankings was using this feature which targets specific metropolitan areas:
But if you want to drill down to city, you can do something like this:
Yes, Google AdWords is very customizable in this respect.
Forum discussion continues at High Rankings Forum.
Comments:
Robert
08/17/2007 05:17 pm
this is the best info I've seen in a while, I've been bidding on local ads for LA county for months now, and kept getting calls from Bakersfield, Riverside, and places that are hours and hours away.
Mike
08/20/2007 05:17 am
Let's say you implemented the actual example in this post. What "geo-name" will show below your ad as it looks like you are adding two cities?
azhar
08/22/2008 09:07 am
Well, i want to display my ads in regional Google sites like google.co.zw, google.co.zm... its not showing there but showing on google.com version. plz help?