How To Geotarget Your Google Ads to a Specific City

Aug 17, 2007 - 10:26 am 3 by
Filed Under Google Ads

A HighRankings Forum thread asks if there's an easy way to geotarget to a specific city and not to a general regional area (like Orange County, CA).

Indeed there is. There are many ways to target your ads, from countrywide (e.g. United States) to regional to citywide to a customized selection (for example, a 5 mile radius from Lexington, KY).

By default, American advertisers will often see something that looks like this, with United States selected as the default region:

Google AdWords Regional Targeting (Default for US)

However, as previously stated, you can change to a different type of targeting: countries/territories, regional, or customized:

Google AdWords Targeting Options (Country, Regional, Customized)

It's likely that the advertiser at High Rankings was using this feature which targets specific metropolitan areas:

Google AdWords Regional Targeting

But if you want to drill down to city, you can do something like this:

Google AdWords City Targeting

Yes, Google AdWords is very customizable in this respect.

Forum discussion continues at High Rankings Forum.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 11, 2025

Jul 11, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Helpful Content Recoveries With Core Update, AI Mode Expands, Hidden Ad Terms & Fewer Ad Clicks

Jul 11, 2025 - 8:01 am
Google Maps

Google Local & Business Profiles Drops June 25th - Reporting Glitch?

Jul 11, 2025 - 7:51 am
Google

Google Tests Zoom Effect In On Images Within Search Results

Jul 11, 2025 - 7:41 am
Bing Search

Bing Search Image Box Tests Explore Image & Visual Search Buttons

Jul 11, 2025 - 7:31 am
Bing Search

Microsoft Bing Tests Delivery Truck Icon In Search Ads

Jul 11, 2025 - 7:21 am
Previous Story: How Should You Handle High-Performing Keywords in Google AdWords?