Microsoft adCenter Editorial Review Team Overwhelmed by Requests

Aug 7, 2007 • 8:45 am | comments (2) by twitter | Filed Under Microsoft Bing Ads (formerly adCenter)

Has anyone created any campaigns in MSN adCenter but all keywords and ads are still "pending?" That's what happened to one guy at WebmasterWorld. According to him, the "editorial review [appears to be] grinding to a halt."

adCenterEU confirms his suspicions. There is an increased volume of campaigns lately and the editorial staff is overwhelmed with the requests, it seems.

We are experiencing a large number of submissions currently and the team is working hard to ensure we get everything processed as quickly as possible.

I'll let you know when we're back to normal.

This is good for MSN, I guess, but it's not so good for the advertisers who have to wait. It is nice to see Microsoft getting so many requests, but it is sad that they cannot support an increased volume of requests. This means advertisers have to wait while their ads are being approved which may encourage them to spend more time with Google and Yahoo.

Forum discussion continues at WebmasterWorld.

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08/07/2007 05:04 pm

The frustrating thing I find w/ AdCenter is their automated landing page checker. Every time it runs my landing pages get flagged for no reason. I'll speak with them and they will manually approve it but then once the automated system kicks in again our ads are halted once again...


08/08/2007 12:56 am

I have no idea how MSN expects to compete with Adwords by using a manual review process. Human review is a completely unscalable business model and adcenter is doomed without it.

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