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A search for jason bourne has an ad at the top of the page, with an image, that contains a "Watch the movie trailer" link.
Here is a screen capture:
Clicking on the ad takes you to http://www.searchforbourne.com/. Clicking on "watch the movie trailer" shows this video embedded directly in the search results.
Marrisa Mayer of Google, did suggest this might happen in the future. But I am still very shocked.
Forum discussion at WebmasterWorld.
Postscript: Google has done something like this in the past, Danny covered it with NBC Scores Graphical Ads/Promos On Google in 2006.
Comments:
Brian Mark
07/16/2007 02:57 pm
The trailers at the movies reference http://www.google.com/bourne so this shouldn't be a shock.
Jeremiah Owyang
07/16/2007 08:02 pm
I'm not surprised by this, it's part of the Google evolution. Check out my thoughts on the future and predictions of Google and Online video. Advertising is next --but with video. Check out my thoughts http://www.web-strategist.com/blog/2007/07/08/predictions-about-google-and-online-video/
Anthon-Pieter Wink
07/17/2007 08:26 am
A bit of a surprise here from Google's side but at 77 we don't think this is going to be a standard. Google has been closely linked to The Bourne Ultimatum since the start of the campaign, and we expect this to be a one-time-special to promote their own project. Providing special services for their partners might give them a foot-in when trying to convince other companies to collaborate.
Darren
07/17/2007 01:15 pm
I'm not sure its an "image ad" as such... I've searched for "the bourne ultimatum" and got no ads, purely just the image at the top. I noticed in the top right corner of the blue ad field it says "Google Promotion" rather than "Sponsored links" Cool though!
Jason Billingsley
07/17/2007 07:24 pm
They will likely be doing the same thing with retail products as my post on Google ecommerce gadgets outlines (hint: they ask for permission to show you the gadget on the main google.com site when you add the gadget to iGoogle). http://www.getelastic.com/google-checkout-ecommerce-gadget/