Using Flickr in your SEO & Traffic Building Strategy

Jul 3, 2007 • 7:14 am | comments (20) by twitter Google+ | Filed Under Social Search Engines & Optimization

A Search Engine Watch Forums thread asks how Yahoo's image hosting service, Flickr, can be used in your SEO strategy.

I am a big fan of Flickr so I thought I give some examples of how it can be used to generate traffic, build links and increase your visibility in the search results.

Traffic Generation with Flickr: In March I wrote a blog post named Traffic & Link Building With Flickr at my personal blog. I showed how much traffic one can get from images that become popular in Flickr. On the overall scheme of things, it is not a ton of traffic, but it is a nice amount of traffic for a new site. What do you need to do to direct traffic from Flickr to your site?

I typically add descriptive hyperlinks that encourage people to click from the image to the blog post. Yes, Flickr allows you to add hyperlinks in the description, which is very useful.

In the description box, you just enter in your html code like so. Traffic & Link Building With Flickr

Then when you click save, the description will look like this: flickr traffic

Matt McGee also recommends making your screen name your Web address. I personally don't like that, but it probably does work from a traffic perspective.

Link Building with Flickr: As I showed above, Flickr allows you to put direct links in the description area of your image, to your site. Those links are currently clean HTML links, and there are not nofollowed. So they do pass some link equity. I assume, once it gets completely abused, things will change with that.

If I were you, I would use them in the manner of traffic building and not link building. This way, you are a bit more safe when it comes to "abusing the system."

Increasing Search Visibility with Flickr: Not only do you benefit from the links you have to your site, but Flickr images also tend to rank well in the search results for a certain period of time.

For example, as I described in my pursuit to sell my monsey condo. I achieved pretty good rankings for the keyword phrases I was looking for, in order to help sell my condo. Not only that, the figured I would title my Flickr images slightly different to target a slightly different keyword phrase combination. And as you can see, at the time I am writing this, they rank in the top two for monsey condo:

my monsey real estate listings in google

Those are just some ways to use Yahoo's Flickr to build traffic to your site through search.

Forum discussion at Search Engine Watch Forums.

Previous story: Hyperlinking Keywords to the Same Page: Spam, Usability Issue, or Both?


Meble Biurowe

07/04/2007 06:01 am

Like you mentioned when it t gets completely abused, things will change with that. I am sure of that. But ofcourse flickr is something you should use.

Drew Stauffer

07/05/2007 02:11 pm

Cartoon Barry is now showing up first for "monsey condo." Good stuff. Did you ever start any PPC for it?

Barry Schwartz

07/05/2007 02:14 pm

Nah, no PPC.


07/11/2007 10:58 am

I have didn't use flickr but i impressed by your this article. sure it will help to promote sites for all seo's community Thanks


07/20/2007 01:51 am

I bet Flickr will start to use "No follow" tag, as long as they see ppl are abusing their website ... Revealing this type of techniques is not good..


09/11/2007 09:30 pm

I wonder how google deals with this sort of free linking that can be done...


10/26/2008 03:57 pm

I have a few photos on flickr posted 2 months ago, the links haven't been indexed as yet. I've been wondering if google or flickr have spotted the uptake for this site for linkbuilding.


12/13/2008 02:57 am

I tried using it. I found that unless the image is stored on the flickr site it does not work. I have put in the url of a flickr image and it worked. I tried a smiley image at URL and it would not work.


03/20/2010 06:01 pm

Hello,thanks for giving us a good sense on using flickr for SEO.

Internet Marketing

01/29/2011 11:26 am

The links on Flickr are yet nofollow but stilla great article to start using Flickr for link and traffic building.

Barry Schwartz

01/29/2011 11:28 pm

This article is old. When it was written, it was a different story.

Lonson Ricardo

06/15/2011 05:23 pm

Without a doubt that Flickr is a very useful tool when it comes to SEO and traffic building. Unibet Bonus


08/25/2011 02:23 pm

I use Flickr but it will pass some link juice, and Google is vearing more to social search so it all helps. the links are no follow but at the same time having images and photos using Flickr as another channel is a great way to build traffic.


09/23/2011 03:19 am

flickr is useless for SEO, in my experience.


12/15/2011 05:58 am

I think flicker is very useful for the seo process.


12/15/2011 06:01 am

through flicker  i got good traffic.So in my experience  i think flicvker is vey usefull tool

John Slocum, Vancouver

02/12/2012 02:17 pm

This may be an old post but easy to find via G and helpful to my current project.  Thanks!

Matt Tutt

06/26/2012 11:39 am

Do you guys think that this article is no longer relevant, as Flickr doesn't have as much power with the search engines?


01/17/2013 01:23 am

Thank you for sharing this information. I have always tried to get traffic from other websites but I have never though about using Flickr to generate it. Thanks again this was really helpful.


09/16/2013 10:26 am

OUT OF DATE. Flickr generates rel=nofollow. So it does not work anymore

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