How Often Should You Update Your Content?

Jun 28, 2007 • 11:16 am | comments (4) by twitter | Filed Under SEO Copywriting

When you maintain a blog or a regularly updated website, is there an optimal amount of time you should wait before updating your articles, or should you post them all at once? In a WebmasterWorld thread, a website publisher is wondering if publishing 5 articles at a time once a week is better than publishing one a day.

Ogletree says that either way is fine because there is apparently no evidence to boost one claim over the other.

There is no evidence that adding a lot of content at one time can hurt a site if the content is of high quality.

I'm inclined to agree with ccDan, who says that you should spread them out over time, especially from a reader's perspective.

I think it's better to spread them out than to post a bunch at once. Just for the sake of getting visitors to return to your site.

There's also been good advice dispensed that if you are concerned about search engine rankings, you can check your log files:

I have never had any problems adding lots of content. If you are really concerned about this you can watch your log files and see when gbot gets all the new articles and then post more.

[Hat tip to Ogletree.]

Discussion continues at WebmasterWorld.

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David Eaves

06/28/2007 08:37 pm

The more often the better I say, I wish I had more time to do my site more regularly, my directory get's updated at least once a day and G never leaves it alone, it is great for getting new content indexed.

Lee Odden

06/28/2007 08:56 pm

Posting to our Online Marketing Blog once a day is about all I can manage. However, when it does happen that there are multiple posts, I've seen much better results from spreading them out.

Richard Burckhardt

06/29/2007 04:24 pm

Because I simply don't have the time to publish constantly, I tend to spread them out, if for no reason other than to make it look like I publish regularly. For instance, I think it looks better to have posts to a blog with dates a couple of days apart than to post everything at once and have the posts appear to be a week apart.

Mike Gifford

06/30/2007 04:28 am

Yes, would agree that when someone drops 10 or more posts in at a time they do seem to get less individual results than when they are added in smaller batches. I haven't really tested this perception though. Blogging is good though see ->

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