Google Caught Violating Their Own AdWords Guidelines

Mar 14, 2007 • 8:11 am | comments (3) by twitter Google+ | Filed Under Google AdWords

A WebmasterWorld thread spots Google in violation of their own AdWords policies.

Google clearly has a policy that says:

Google does not permit multiple ads from the same or affiliated company or person to appear on the same results page. We believe that pages with multiple ads from the same company provide less relevant results and a lower quality experience for our users. Over time, multiple ads from the same source also reduce advertiser performance and lower their return on investment.

The thread pointed out that a search for maps brought up two ads from Google. One for and Honestly, both are different products, so I am not sure why AdWordsAdvisor said "it was a case of human error - now corrected."

But I guess this is not allowed and that Google violated their own guidelines.

Forum discussion at WebmasterWorld.

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03/14/2007 01:52 pm

Even if it's different products, Google doesn't allow the same advertiser (in this case Google) to have multiple ads. That prevents, for example, carmakers from advertising their different models (i.e. different products) on a keyword like "car".


03/14/2007 02:38 pm

As it says in that thread, subdomains are still considered the same as well.


03/14/2007 11:40 pm

That's really bad! Google violating its own policies, if they really did! But were those two ads displayed because of lack of any ads in the inventory or an error or something else?

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