Building A Keyword List For A Web Site

Mar 2, 2007 • 7:17 am | comments (3) by twitter Google+ | Filed Under Keyword Research

A Cre8asite Forums thread asks what should one use as the format for their keyword lists. Let me compile the answers for you into this post.

  • Number of searches (overture, word tracker, keyword discovery)
  • Number of results for google search
  • Number of results for yahoo search
  • Number of results for allintitle search
  • Number of results for intitle search
  • Number of results for inanchor search
  • Top 10 pages in the search result
  • Pagerank of top 10 pages

Bill Slawski adds that you should make these reports as easy to understand for the client, structure your keyword reports around the web site structure, show an estimate on how competitive a keyword is, and compare related keywords. Li Evans adds that you should also utilize graphs from different keyword tools.

Forum discussion at Cre8asite Forums.

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Jeremy Luebke

03/02/2007 04:06 pm

Your missing one. The relevancy of the KW to the client. Some KW's may be 25% relevant while others may be 100% relevant. Take for example web hosts. Most don't consider free webhost relevant and others may consider cheap webhost only 50% relevant.

Jeremy Weiss

03/03/2007 01:27 am

Personally, if the keyword isn't relevant then I wouldn't have it in a report that's going to the client. So I, personally, don't see a need for that one.

Albert Muraya

03/04/2007 11:55 am

I believe that kw can be plotted on a relevancy scale - I believe that's what Jeremy Luebke was referring to. Not all kw have the same degree of relevance. Also the client's kw needs will shift with shifting supply and demand for different kws. Therefore, I agree with Jeremy Luebke, the degree of relevance is an important and relevant (no pun intended) statistic

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