Is StumbleUpon Considered Auto-Surf Traffic & Against AdSense TOS?

Feb 9, 2007 • 7:50 am | comments (13) by twitter Google+ | Filed Under Google AdSense

StumbleUpon.pngA DigitalPoint Forums thread caught my yesterday. A Google Adsense publisher received an email from Google after reportedly receiving a surge in traffic due to StumbleUpon.

That message really surprised me, because StumbleUpon is a legit source of traffic. Much like Digg, Delicious, Reddit, etc. - StumbleUpon is a social source of traffic. So I asked the publisher to email Google back for clarification on if it was StumbleUpon.

They replied to him stating nothing:

Thanks for your email. It is our policy not to endorse or support any specific product at this time. We're therefore not able to comment specifically on the program you've noted.

However, we recommend that you read through the AdSense Terms and Conditions ( ) to ensure that your software it is not violation of any of our policies.

Thanks for your cooperation and understanding.

Now, we all know StumbleUpon can send a nice amount of traffic to your site in a day. Heck, go read Danny's write up on StumbleUpon - it will open your eyes.

Other AdSense publishers say they get a lot of traffic from StumbleUpon and they never received an auto-surf warning from Google. So at this time, I suspect that StumbleUpon traffic is OK with Google, but we have no official confirmation as of yet.

Forum discussion at DigitalPoint Forums.

Update: I got a tip from Gabs on an email from Google AdSense specifically asking this question:

Thanks for writing in. I'm not sure if I'm understanding your question correctly, but advertising on shouldn't be a problem. You're more than welcome to provide us with more details to clarify the situation.

For additional questions, I'd encourage you to visit the AdSense Help Center (, our complete resource center for all AdSense topics. Alternatively, feel free to post your question on the forum just for AdSense publishers: the AdSense Help Group (


Max The Google AdSense Team

So I guess my assumption was correct, keep on Stumbling.

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02/12/2007 01:25 pm

I was adsense banned but wasn't given any reason as to why (invalid clicks). I appealed, sending my logs (75% of my traffic was stumble upon... 600 - 5000 / day) and Google denied my appeal. i don't know for sure that they dislike stumbleupon, but thought I'd add to the debate. i didn't advertise my sites in any way or click my ads. I had never heard of SU until they showed up in my logs as


02/14/2007 01:25 am

According to this article here is what Google said about SU. Nothing explicit but I think as long as your clicks don't increase you're safe in SU. Thanks for your response. While we're unable to comment on the compliance of any specific tool or service, please note that AdSense participants are solely responsible for verifying that any tools or software used in conjunction with AdSense do not violate the AdSense Terms and Conditions. As a reminder, any method that artificially generates clicks or impressions is strictly prohibited, including automated click and impression generating tools. If, in the future, you're concerned about the activity on your site, feel free to review your site's traffic logs for suspicious activity and notify us of your findings at This information can help us in resolving any issues, although as we've noted in our Terms and Conditions, Google will use its sole discretion when determining instances of invalid clicks.

No Name

02/14/2007 09:32 am

SU boosted my traffic on several of my sites and ideed bring a surge in revenue but it's very small... Not even worth it.


08/15/2008 01:41 pm

I'm new to adsense and thought that StumbleUpon will bring a lot of traffic. But, don't want to be banned, just because of sudden lots traffic from it.

No Name

01/12/2009 12:33 pm

well, be careful with the increases of traffic. i had only one website with about 200 uniques per day, but then i got to administer a forum with 5 times more visitors and i didn't say to google i was putting their ads there... guess what... 3 days later they banned me and not even one answer to my e-mails... from now on i love adbrite... ;)

Naveed Razaq

03/24/2009 08:11 am

Getting traffic with any auto traffic source is forbidden in Google, check this article to have a look what happened after...


04/19/2009 06:17 am

I was also worried about this, but they can't bann it, because anyone can go to you're site and stumble upon and a huge traffic might come over you're site, so the user is under no control, adsense if banned stumbleupon, would then have to implement some type of treatty with stumbleupon to not allow such sites, but this is obviously morecomplicated, anyways, my 02cents :D


04/25/2009 01:10 am

I always had the idea stumbleupon was something very different of what it actually is. And just sing up for it after seeing the refers link on my stats. But now i am worried it will affect my adsense account.

johnson yip

05/24/2009 04:09 am

I think adsense can't bann people for stumbleupon because it is a social wrbsite that you can't control.


07/10/2009 01:43 am

what is someone stumbles you.Like you did not put it in there so it's not your fault

lecithin benefits

09/26/2011 01:10 pm

Stumbleupon is not autosurf site


03/29/2012 08:54 pm

They dont really care too much anymore because they just lower CPM to 3 cents per thousand views.

Majharul Hossain

02/22/2013 01:14 pm

Why take chances?

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