New Free Yahoo! Keyword Tool Coming; Overture Keyword Tool Suffering; & Other Tools


Monday we reported that Overture Keyword Suggestion Tool Offline? YahooSarah replied to that at WebmasterWorld and DigitalPoint Forums explaining that the Overture tool is having issues but they are not taking it down.

I wanted to confirm that YSM's public keyword research tool (formerly known as the Overture’s Keyword Selector Tool- KST) continues to exist today and will continue to exist until we replace it with an improved product. Unfortunately, the responsiveness of this free tool is diminished due to the volume of hits it receives each day, therefore browsers may time out and error pages may appear but it doesn’t mean that this tool has been removed.

We do have plans to offer a new public keyword research tool, which would be hosted through Yahoo! and available to our API partners. We plan on making this new tool available later this year.

If you are an advertiser, I'd suggest using the keyword research tool within our platform (the old or new one).

In her message, it is clear that Yahoo! will be focusing their efforts on a new keyword tool, as opposed to getting the Overture tool working consistently.

The new Yahoo! tool will have an API, that will enable developers to integrate right into their campaigns, so I look forward to it. But it appears that Yahoo! will not continue to fully support the old, Overture tool.

Aaron Wall reports that Wordtracker is now offering a new free version of their keyword tool at Defintely worth bookmarking, in my opinion.

Forum discussion at WebmasterWorld and DigitalPoint Forums.

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David Mahon

01/31/2007 03:15 pm

Maybe Google could improve their keyword suggestion tool? The free WordTracker one is kind of cool, but 7 searches for 'irish property' in three months seems extremely small!


02/01/2007 11:05 pm

YahooSara may not have all the facts. Speaking with the Panama project manager and several senior sales folks I can confirm that the tool that exsist today will be gone by 4/07. Internally at Yahoo! the tool is seen as inaccurate data as it reports on the frequency of the month prior ( which is not a realistic depiction of a keyword). As much as the tool has helped the industry Yahoo! feels that it gives their competition an unfair advantage as they give frequency data that no one else does which could be used for malfeasance. The new Yahoo! tool will likely be similar to Google's with a likert scale (1-5) to prevent any competitive intelligence or liability.


10/02/2007 06:37 pm

Beyond a doubt the keyword tool seems to be off, considerably. It appears to me to be another 'best guess'. I know for a fact in the niche I'm working for that it was off by more than 800 searches, in a 1,000 searched keyword per day.

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