(2)
As juicy topics go, there's always "SEO is Dead", "SEO isn't Rocket Science", or is, and "classic" SEO is about as useful as sugarless jello. Starting off the year with a bang, Mike Grehan jumps in with a ClickZ article called SEO: Art, Science, Bollocks Or What? .
Taking a cue from more recent debates that brought out Danny Sullivan and Kevin Lee, Mike refers to a book called Web Dragons: Inside the Myths of Search Engine Technology, which he just digested. He asks us to take another look at our purpose for search in the first place and how we can apply new technology to better benefit business endeavors for the long haul.
In other words, marketing. Discussion is at Cre8asiteforums
Comments:
Blackbeard
01/09/2007 03:59 pm
All I can say is that SEO is probably the least understood profession by its own professionals. SEO is just a small niche of marketing. The art/science of SEO is simply to rank high in the search engines to get traffic from them. Email marketing, getting on digg, or just word of mouth are just as effective online marketing avenues, but they aren't search-related. Ultimately, it shouldn't be about ranking in the search engines, it should be about marketing to online consumers and if a company can use SEO to get there, that's great, but Google isn't the only source of great traffic and I think many modern online marketers(SEO's) forget that.
Matt Cutts
01/10/2007 05:27 am
Pretty smart take, Blackbeard.