PPC Managers Laugh Off Google's Traffic Estimator

Jan 2, 2007 • 8:20 am | comments (2) by twitter Google+ | Filed Under Google AdWords
 

Google has an AdWords tool for advertisers to better estimate the traffic they may get from a particular keyword phrase. The tool is named Google AdWords Traffic Estimator. Google themselves says;

All estimates are provided as a guideline, and are based on system-wide averages; your actual costs and ad positions may vary. To view estimates based on your keywords' performance history, use the Traffic Estimator within the appropriate Ad Group.

But PPC managers like GuyFromChicago in a DigitalPoint Forums thread says;

The estimator is for entertainment purposes only

(seriously, don't waste your time with it)

Others estimate that the estimator is "off by a factor of 3 usually."

Forum discussion at DigitalPoint Forums.

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Comments:

No Name

11/23/2007 04:39 pm

I must agree! their search volumes are almost never correct! I bought a few domain names considering the traffic estimator's data and even though i secured top or 1st page natural search position for some keywords, it didn't bring much traffic!

No Name

06/29/2010 08:39 pm

yes I agree, I made the same mistake of buying a domain name. I don't understand why google doesn't want to share the accurate data

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