Top Factors in PPC & AdWords That Determine Your Click Through Rate in Google

Jan 2, 2007 • 7:03 am | comments (1) by twitter Google+ | Filed Under Google AdWords
 

A Search Engine Watch Forums thread has a poll asking members to vote on the most important factor they believe determines your CTR (click through rate) on your ad. The options include:

  • Title
  • Ad Copy
  • Display URL
  • Position
  • Narrowness/broadness of keywords in group
  • Dynamic Keyword Insertion
  • Other (please specify in comments)
Member PPC feels that is an industry by industry variance that comes into play here, but overall, he believes "position and narrowness/broadness or keywords" are the most important factors. SEW Moderator, Discovery, says;

In my view, a narrowly defined set of keywords, used within focused ad groups is what gives you a solid position resulting in a high CTR. Then on top of solid keywords you have a related title and ad copy, both of which should be different from the viewable competition. With this set up and a competitive CPC you should achieve the best CTR.

But overall, the list makes a good checkpoint on what you should look for in your ads.

Forum discussion at Search Engine Watch Forums.

Previous story: Happy 2007 New Year From The Search Engine Industry
 

Comments:

Steve

06/03/2009 02:33 am

It would have to be search engine rankings, unless your site is on high volume sites, but you need to feature on the serps before being found.

blog comments powered by Disqus