Google Normalizes Click Through Rate For AdWords Quality Score Scoring

Dec 21, 2006 - 8:11 am 1 by
Filed Under Google Ads

A WebmasterWorld thread asks if one's ad position affects the CTR value in the quality score. In short, you do not have to worry to much, Google thought of this.

AdWordsAdvisor said:

CTR is normalized for position when we are calculating your quality score.

Exactly how is it normalized? Well, we are not too sure, but it is.

Forum discussion WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: January 7, 2026

Jan 7, 2026 - 10:00 am
Google Updates

Google Search Ranking Volatility January 6th With AdSense Earnings Drops

Jan 7, 2026 - 7:51 am
Google Search Engine Optimization

Google Merchant Center Updates Multi-Channel Products Rules

Jan 7, 2026 - 7:41 am
Bing Search

Microsoft Tests Larger Ask Copilot Button On Bing Home Page

Jan 7, 2026 - 7:31 am
Google

Google Personalizing Some AI Overviews & AI Mode Answers

Jan 7, 2026 - 7:21 am
Misc Google

Google Hiring Search Intelligence Chief of Staff

Jan 7, 2026 - 7:11 am
 
Previous Story: If You Don't Have a Duplicate Content Problem; Don't Fix It