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November 2, 2006

Does Change of Domain Name Ownership Hurt Rankings?

Does the change of a domain name ownership, i.e. the whois records, by itself, have an effect on the site's rankings? For example, if I sell domainA.com, with the content and everything as is. And if the new owner does not make any changes to domainA.com, but rather continues the same old daily work on the site as the previous owner. But the only change the new owner makes is that the domainA.com name is now registered under a different name. In that case, would you see a downgrade or upgrade in rankings, on those changes alone?

A WebmasterWorld thread seems to support the answer of NO to that question. A domain name registration change, in of itself, will not have an effect on ones rankings.

I've sold a few sites with number one rankings, and the change to the whois/server/ip etc. has had no effect, they still rank perfectly after many months. I see no proof to suggest otherwise.

Forum discussion at WebmasterWorld.



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posted rustybrick in Google Optimization at November 2, 2006 7:46 AM Comments (3)

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Comments

I can verify that rankings are not effected on any of the big 3 for purchases as recent as 4 months ago.

 

Posted by Aaron Rubin at November 2, 2006 16:32

It would be unlikely to affect rankings in any way - especially since so many webmasters are now opting for Domain Privacy which does change the information in the Whois.

This would mean literally, Millions of immediate declines - if this were the case - it would certainly be much more obvious.

 

Posted by Search Engines WEB at November 2, 2006 21:27

I don't believe so. Of course, a change in the "Registered On" information will cause the engines to devalue all of your inbound links, but that is done to prevent the buying of already linked to expired domains. There may be other situations where a change will affect ranking, but the only logical reasoning behind such a mechanism is to thwart spam, not penalize legitimate changes of legal ownership.

 

Posted by Dan Abbamont at November 3, 2006 15:48

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