Does Change of Domain Name Ownership Hurt Rankings?

Nov 2, 2006 - 7:46 am 3 by

Does the change of a domain name ownership, i.e. the whois records, by itself, have an effect on the site's rankings? For example, if I sell domainA.com, with the content and everything as is. And if the new owner does not make any changes to domainA.com, but rather continues the same old daily work on the site as the previous owner. But the only change the new owner makes is that the domainA.com name is now registered under a different name. In that case, would you see a downgrade or upgrade in rankings, on those changes alone?

A WebmasterWorld thread seems to support the answer of NO to that question. A domain name registration change, in of itself, will not have an effect on ones rankings.

I've sold a few sites with number one rankings, and the change to the whois/server/ip etc. has had no effect, they still rank perfectly after many months. I see no proof to suggest otherwise.

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: January 6, 2026

Jan 6, 2026 - 10:00 am
Google

Google Hiring AI Answers & Search Quality Software Engineer

Jan 6, 2026 - 7:51 am
Google

Google Added LLMs.txt To It's Web Sites For Other Reasons Than Discovery

Jan 6, 2026 - 7:41 am
Bing Search

Microsoft Bing Tests New Home Page Design Promoting Copilot

Jan 6, 2026 - 7:31 am
Google Search Engine Optimization

Google Practice Problems Structured Data Help Documentation Removed

Jan 6, 2026 - 7:21 am
Google Ads

Google Ads To Allow Ads For Prediction Markets

Jan 6, 2026 - 7:11 am
 
Previous Story: Yahoo!'s Publisher Spotlight Site Switched Back to Google AdSense