Google Launches Click to Call in UK
I am not sure if this is 100% new in the UK or not. But it appears that from a Search Engine Watch Forums thread that moderator EvilGreenMonkey started, Google has now implemented Click-To-Call features in the UK.
A search on jet2 at Google.co.uk brings up this ad.

If you click on the green phone icon, it opens the ad up to enter your phone number;

I am not sure if they launched this in the UK before, but I believe they haven't. This has been launched in the US a while back. Hat tip to Sami Kasap.
Forum discussion at Search Engine Watch Forums.
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rustybrick in Google AdWords at September 4, 2006 9:54 AM
Comments (4)

Comments
indeed.. did not see this in UK and rest of Europe..
it's always a pity that europe follows that late with new things.. we always have to wait.. :(
Posted by rxbbx at September 4, 2006 10:30