Microsoft adCenter Content Ads Coming Early Fall

Aug 30, 2006 • 9:05 am | comments (3) by twitter Google+ | Filed Under Microsoft ContentAds
 

After tons of speculation, Microsoft has finally come out to say that Microsoft adCenter Content Ads program is expected to be launched early Fall. As an FYI - I have asked to beta test it, so I hope to hear back soon on that and share the ads with you, like I have done with AdSense and YPN. Here is the official email sent out to the press and bloggers;

On behalf of everyone on the Microsoft adCenter team, I’m excited to announce that we will be starting our pilot of Microsoft adCenter Content Ads early this fall. Content Ads is Microsoft’s next product that allows advertisers to place content-targeted, text-based advertisements primarily on Microsoft-owned properties including MSN Money, Real Estate, and many others within the www.msn.com portal. Like our search advertising product, it will also utilize our demographic targeting, geo-targeting and incremental bidding tools to help our advertisers reach the audience they want. Our Content Ads pilot will start as an invitation-only pilot, limited to selected current adCenter advertisers.

If you are interested in participating, please reply back and I will send you additional information. This is your opportunity to drive change and improvement in our Content Ads product, and we hope you’re as excited about it as we are.

Also, adCenter411, the Ad Center rep, posted in WebmasterWorld thread saying, "I can't comment a lot about this, except to say later this fall, adCenter will be running a pilot for our contextual-based advertising option. Stay tuned. :)" Also, JenSense has some more insight into this announcement.

Forum discussion at WebmasterWorld.

Previous story: Google AdWords Customers Share Invalid Clicks Rates (ICR)
 

Comments:

Igor M. (BizMord Blog)

08/30/2006 03:51 pm

It's interesting how Microsoft is trying to catch up with Google but due to their under-staffing and poor performance, their main objective is not to be BETTER but rather ... to KEEP UP. I truly wish MSN had more traffic as it's giving a better ROI to anything we do. I wrote about this in my blog. Unfortunately MSN is still 5 years (if not more)behind Google.

Smithy

08/30/2006 04:56 pm

<i>From : Igor M. (BizMord Blog):"I truly wish MSN had more traffic" </i> Huh? MSN has far higher traffic than Google ever had.

Barry Schwartz

08/30/2006 04:59 pm

Smithy, I think he is talking about search traffic - the traffic sent from search.msn.com.

blog comments powered by Disqus