Yahoo! Stealing Searching From Google

Aug 3, 2006 • 2:35 pm | comments (7) by twitter Google+ | Filed Under Yahoo Search Engine & Yahoo SEO

Did you know that when you search at Yahoo! for or google you get a Yahoo! Shortcut telling you to search the web with Yahoo and not Google.


Now, if you do a search at Google for yahoo or you do not have Google telling you to search with Google instead of Yahoo!. Heck, you already are searching at Google.

But maybe Yahoo! has research showing that Yahoo! users don't always know when they are searching. So when they do a search for Google or at Yahoo! Search, Yahoo! needs to remind them, that they also have a search engine. Sounds kind of dumb, but trust me, it makes sense.

What is interesting is that Yahoo! does it for Google keywords but not for MSN Search,, etc.

How did I notice this? Well, I noticed a drop in traffic from Yahoo! News and figured it had to do with Yahoo! News vertical integration on Yahoo! Search. Guess what? It was. Google now doesnt come up in news results always on Yahoo! Search, instead you get Yahoo! telling you not to use Google.

Forum discussion at Search Engine Roundtable Forums.

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08/03/2006 06:51 pm

That's strange. It makes perfect logical sense, but then why would they hold back from replicating the behaviour with searches for the other engines? Unless they are trying to take a chomp out of Google specifically...

Barry Schwartz

08/03/2006 06:55 pm now that is useful some data to back my theory thanks Gary!


08/03/2006 07:05 pm

Barry - did you see this - I think it'll make you smile. :)

Barry Schwartz

08/03/2006 07:11 pm

Rand, I am so sorry. I must of missed yours. Really nice find Rand! I can't believe it.


08/03/2006 10:29 pm

No worries! Did you see Matt's comment? He's hoping for a t-shirt...

Barry Schwartz

08/04/2006 02:11 am

Yea, I plan on doing one big recap tomorrow at SEW on all of this. Of course, this time I will credit you.

Search Engine WEB ♣

08/04/2006 07:47 am

Yahoo occassionally uses CLICK TRACKING in their SERPs - they statiscally understood that users searching for Google were TEMPTED to try it, or trying it as an option. Few of their users would type MSN to go to MSN - it is just NOT that compelling a search engine. However, MSN is the default search engine for many IE users - so users are ALSO leaving them. SO THEY ARE - NOW - DOING THE SAME THING ... lol

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