Yahoo! Search Marketing No Longer on MSN Search

 

Yahoo! sent out a newsletter this month notifying customers that U.S. Sponsored Search Listings No Longer on MSN. And I quote,

MSN's U.S. search distribution agreement with Yahoo! Search Marketing ends this month, and Yahoo! Sponsored Search listings will no longer appear in MSN's U.S. search results. Although we regret the loss of MSN as a distribution partner, it was not unexpected, and we do not anticipate a significant change in the total amount of traffic to our advertisers as a result.

We expect that MSN will continue to display Yahoo! Search Marketing Content Match listings in the U.S., and Sponsored Search listings in non-U.S. markets, beyond June 2006.

As you know, MSN has been powering the sponsored search side of MSN Search and Windows Live Search with Microsoft adCenter. So, is this the official end of the Yahoo! & MSN relationship. Looks that way.

Forum discussion at WebmasterWorld.

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Comments:

Search Engines WEB

06/30/2006 10:05 pm

Here is a Great Experiment - Print out Searches from the Inventory.overture.com Keyword suggestion tool - and compare the before and after amount of Searches for the same terms It will be a GREAT way to see how much traffic goes to Msn versus Yahoo in the USA Now most traffic displayed in the tool comes from Yahoo and MSN in the USA - the differences in the amount of Search Requests will not only show how much of a share MSN has in the USA for example - here is the May 2006 results for Search Engine Optimization Searches done in May 2006 Count Search Term 89153 search engine optimization

organicseo

07/13/2006 08:13 pm

so msn adcenter can now expect some more new accounts..

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