Google became a domain registrar back in January 2005. Since then SEOs have been trying to determine to what extent, if any, does Google use this data when ranking sites in the search results. We have covered this extensively in the past with articles named:

• Google Admits to Improve Search Quality with Registrar Data
• Changing Domain Name Ownership Whois Information & Google Search Ranking Impact
• The "Google Certified Domain Change" Proposal

Bill Slawski posted a detailed analysis of this at SEW blog named Does Google Use Whois Information? and then followed it up with a thread at Search Engine Watch Forums. In those discussion, Bill shows how a new ICANN definition may disallow Google from using such data for purposes outside of the scope of providing "a point of contact when there are technical problems with a web site." Ranking Web sites based on registrar data is well outside of that scope.

Forum discussion at Search Engine Watch Forums.

Like The Story? Vote For It On Yahoo Buzz! Or On Sphinn!