Yahoo! Publisher Network Takes Hard Stand to Protect YSM Advertisers

May 5, 2006 • 8:21 am | comments (1) by twitter Google+ | Filed Under Yahoo Publisher Network
 

There is this active thread at DigitalPoint Forums named Yahoo Publisher Network Terminates More Publisher Accounts that discuss the recent termination of those who run Yahoo! Publisher Network on MySpace accounts. JenSense has a ton of details on this but that really sums it up. Yesterday, Willam Johnson, the face behind the Yahoo! Publisher Network team posted at the YPN Blog an entry named Maintaining a Quality Network addressing the DP thread.

As noted on certain message boards, some publisher accounts have been recently closed. These account closures were based solely on traffic quality issues

He explains that this program is still invite and beta only and Yahoo! is still working on balancing the publishers and advertisers. I think Yahoo!'s stand on removing some of the "lower quality traffic sites" is a good move and will help Yahoo!'s program stand apart from Google's AdSense program. With MSN, we have yet to see how they handle the issues of MFA (made for AdSense sites) and similar sites - not that all those sites terminated by Yahoo! were MFAs.

Will concludes that "maintaining the quality of our Network is vital to the success of everyone involved." I cannot agree more. Nice work Yahoo!

Forum discussion at DigitalPoint Forums.

Previous story: Google AdSense Adds New Referrals for Google Pack & Picasa
 

Comments:

Neil Patel

05/05/2006 05:04 pm

The MySpace move in some ways is also bad. Granted that most of the people on MySpace do not have a credit card and will probably not convert in an online sale, but they are a great audience to target if you are looking to brand something. If there is a new movie coming out that is targeted toward the teen audience, MySpace may be a great place to advertise. Same with TV shows.

blog comments powered by Disqus