The "Google Certified Domain Change" Proposal

Apr 24, 2006 • 7:45 am | comments (1) by twitter Google+ | Filed Under Google Search Engine Optimization

A couple weeks ago, I wrote about Changing Domain Name Ownership Whois Information & Google Search Ranking Impact, and also was asked to post something on it at the SEW Blog. What happens when a company changes ownership and the domain name information must change or the company must buy a new domain. What happens to the site's rankings? That is the concern. Google did not want to comment so we are currently left with nothing.

A new thread at WebmasterWorld is named "Google Certified Domain Change" - just an idea. Tedster, WebmasterWorld Administrator, asked Matt Cutts at last weeks PubCon, about the idea.

Google create some kind of "certified domain change" service -- so that companies who really must rebrand, or who purchase a more desirable domain name for some other reason, have some recourse with Google other than getting buried in the SERPs and taking a financial hit.

This is not something that rarely happens. Companies rebrand often. I would love for this thread to grow and get feedback on it. I personally like this proposal.

Forum discussion at WebmasterWorld.

Previous story:'s CEO, Steve Berkowitz Heads Over to Microsoft, MSN Search



04/24/2006 11:33 pm

Would it be assumed that Google could RE-Progam its Database to assign all the links to the NEW Domai, if so, would NOT the company be REQUIRED to give up the old domain. Or else, companies could take advantage and just have two powerful sites by manipulating Google. If the old Domain name is based on a trademark - would a company really want to part with it. The only possiblility would be to completely STRIP the old domain of any of its Back Links and REASSIGN to them to a new domain. But if the New Domain ALREADY is in use and this rebranding is a result of a Partnership with an "Already" Established "popular" domain,... there could be protests from online competitors that this new domain is getting too many advantages because of ADDITIONAL popularity being given to an already Established Domain, thereby helping it even further in the SERPs!

blog comments powered by Disqus