What If Matt Cutts Left Google?

Apr 4, 2006 • 7:28 am | comments (5) by twitter Google+ | Filed Under Other Google Topics

Matt Cutts is the poster boy of Google and the SEO community. He bridges what is Google and what is SEO together as one. He has be the man behind spam fighting at Google for years now. He wrote the safe site search feature, Google uses today, to block out adult content from searches. Matt Cutts is the SEO's community's tie to Google and has been for five or so years now.

Matt Cutts joked on April Fools Day about joining Yahoo. However, the day before that viggen posted a thread at our forums named Matt Cutts leaves Google. I'll be honest, reading the title of the thread made my heart skip a beat. Wow! Matt Cutts leaves Google? Wow!

But he did not, but what if he did? That was the point of the thread.

There are many ways to look at this, what-if scenario.

(1) How will it affect the SEO community? It would be huge? Matt is an extremely patient and giving individual. His outreach, was done on his "20% time," how many others at Google would spend their time listening to us whine about our Google rankings? Just look at his blog and the number of comments posted. Look at his participation at the search conferences? He would be a huge lose for Google on the SEO front. (2) How will it affect Google? Same deal, Google learned a ton about improving the search index from Matt's communications with the SEO community. There is no secret that Matt has befriended many "spammers" and "black hats" in exchange for knowledge (trust me it goes both ways, and there is also a true friendship there). It would take years to build up the trust and respect, that Matt has built with the SEO community. It would be a huge lose for Google. Let alone the technology and procedures Matt set up inside Google, that I am not even privy to. (3) The rest of the world? Most would most likely have no idea how his departure. Matt Cutts who? Most likely they have heard of the founders and the CEO - but Matt Cutts? So there is no public awareness. But behind the scenes, would "search quality" at Google suffer? I hope not. I know Matt himself would hate to see search quality suffer if one day he decided to leave Google. I am sure Matt would transfer every bit of knowledge he had to ensure that it would not suffer. If he did not transfer his knowledge? I still have to believe that Google has enough smart people to pick up in his place, on that front, at least.

Very interesting topic. What If Matt Cutts Left Google? Visit the forum thread and share your thoughts at Search Engine Roundtable Forums.

Previous story: Update: Position Preference Feature: Google AdWords To Add Bid Management Software To "Settings" Section?


Search Engines Web

04/04/2006 08:16 pm

"Google learned a ton about improving the search index from Matt's communications with the SEO community." Herein lies the problem, after 7.5 years, NO ONE except Google GUY realized the importance of personal interaction ..... Even on their Blog - there is no room for comments (obviously fear of spammers)... But nonetheless, imagine if Google or Yahoo or MSN or ASK had engaged in this direct contact years ago.... It is one thing to have great minds developing theories, but NOTHING takes the place of spontanous wide Human contact. Ironically, the popularization of BLOG technology has made this intimacy possible - before then, it was "Send us an email"


04/12/2006 04:24 pm

I cannot, read this, article, because of, a lot of, commas, ruining the flow of, the document. Commas have a purpose; over-use is almost as bad as under-use.

Barry Schwartz

04/12/2006 05:52 pm

This is a blog.

carsten cumbrowski

01/04/2007 05:05 am

See Post by David Naylor http://www.davidnaylor.co.uk/archives/2007/01/02/matt-cutts-to-leave-google Nah, he would not be forgotten, he has his own Wikipedia page which is a bit "thin" right now, but give it time... ;) http://en.wikipedia.org/wiki/Matt_Cutts


04/07/2007 04:15 am

Anybody is replaceable in today's corporate environment, no matter how big a superstar they are. If heaven forbid a terminal illness were to fall upon Matt Cutts, the company would mourn for a while, and then find others internally or externally. One things lots of companies and industries fall for is the "white knight theory," that there are only a few people who are gifted who save the day. Why can't a company like Google that provides so much access to information encourage the idea of growing "white knights?"

blog comments powered by Disqus