Google's Three Wireless Advertising Patent Applications

Mar 27, 2006 • 3:04 pm | comments (4) by twitter Google+ | Filed Under Google Search Engine Optimization

As Bill Slawski accurately notes in a thread he created at Cre8asite Forums named Google's 3 Wireless Advertising Patent Applications, branding, advertising, and subsidizing, discussion on wireless advertising patents have been the craze recently. reports on it, first the pushed out a title that said Google has won the rights to the patent, but that was quickly corrected. But I much more prefer to read the Cre8asite Forum thread.

Bill summarizes the three patent applications.

(1) Method and system to provide wireless access at a reduced rate:

Methods and system for providing wireless access at a reduced rate. In one embodiment, access to a WAP is provided to an end-user at a rate subsidized by a first entity. The first entity includes advertisements in an end-user view.
Bill explains that this one has more to do with wireless access, which reminds me of a Gary post named Google Awarded Patent To Make Data Move Faster to Wireless Phones and Devices.

(2) Method and system to provide advertisements based on wireless access points:

Methods and system to provide advertisements in a view of an end user accessing a wireless access point. The advertisements are related to the WAP based on a predetermined criterion.
Basically discusses the "integration" of the wireless ads into wireless enabled devices, I believe there are some geo specific ads as well discussed here.

(3) Method and system for dynamically modifying the appearance of browser screens on a client device:

In one embodiment, a connection of a client device to a wireless access point is identified. Further, the appearance of a screen presented on the client device is modified to reflect the brand associated with a provider of the wireless access point.
This is basically about branding the ads with the WAP partner's logo and content.

So in short you have three patent applications from Google. One about optimizing the ads across wireless protocols. The second is about the integration of the ads and the third is about branding those ads.

Forum discussion at Cre8asite Forums.

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03/27/2006 11:45 pm

Thanks, Barry. The C/net article seems a little misleading. The patent applications have been assigned to Google already. The assignments were recorded on 05/18/2005 for "Method and system to provide wireless access at a reduced rate," on 01/15/2005 for "Method and system to provide advertisements based on wireless access points" and on 01/18/2005 for "Method and system for dynamically modifying the appearance of browser screens on a client device." The geo-specifc advertising sounds like a very good idea. Much better implemented this way than trying to guess if the IP address someone is using is close to where they actually are accessing the web from.


03/30/2006 05:10 pm

what the hell. these concepts are not new and should not have been patented. it seems that patents are becoming to easy to get and focus more on business/retail processes than the actual patent of say a chemical mixture or innovative technology.

Barry Schwartz

03/30/2006 05:16 pm

They are not new, and they have not been "patented." They are patent applications submitted at least 18 months ago.

Patent search

02/17/2011 04:01 pm

I believe, In order for Mobile Location Based Advertising to be a success, it is important to take into account the privacy of the mobile subscriber. These concerns are likely to be even more important for Push than for Pull based advertising. In the case of Pull based advertising, the user may not even perceive that their location is being used to target the advertisement, but for Push, this will become obvious very quickly. In both cases, the best way to handle this issue is for the subscriber to opt in to receiving the localized advertising, and for the subscriber to have explicit control over their location information

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