What is Link Churn?

Jan 9, 2006 - 10:00 am 6 by
Filed Under Link Building

Link churn which is mentioned in this patent application is "computed as a function of an extent to which one or more links provided by the document changes over time." Basically that means the rate a link and/or its anchor text change from an origin's page or document. The patent application discusses that Google may apply a penalty of your "link churn" is above the threshold, i.e. "63. The method of claim 62, wherein adjusting the ranking includes penalizing the ranking if the link churn is above a threshold."

The question is, what is that threshold?

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Search Engine Optimization

Google: Order Of Disavow Link File Does Not Matter

Jul 9, 2025 - 7:51 am
Google Search Engine Optimization

Be Careful With Google When Publishing AI Content

Jul 9, 2025 - 7:41 am
Google Ads

Google Ads Defends Hidden Search Terms As Solely Privacy Driven

Jul 9, 2025 - 7:31 am
Google Search Engine Optimization

New Google Search Console Discussion Forum Search Appearance Filter

Jul 9, 2025 - 7:21 am
Google Ads

Google Ads Generating Fewer Clicks? Why?

Jul 9, 2025 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: July 8, 2025

Jul 8, 2025 - 10:00 am
Previous Story: Taking Internal Linking Too Far